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Finding the very best talent (and retaining it) can make or break any business.  

But that talent must be in the right place, at the right time. And sometimes you need it right now. Or yesterday.  

In this blog, we’ll answer some of the biggest questions business leaders are currently asking themselves: 

  1. Managed services — what’s the big deal? 
  1. IT vs Marketing managed services — what’s the difference? 
  1. How can I make the right choice for my business? 

Managed services — what’s the big deal? 

Getting the top talent for your business isn’t easy, but managed services help you get hold of specialist talent in a truly flexible way. Managed services partners give you the personnel you need to meet your goals, for however long you need them. And they handle all the training, onboarding, HR, and upskilling — so you don’t have to worry about anything. 

Businesses choose managed service options for several reasons. They could be looking to solve a specific business challenge, overcome a headcount freeze, or scale their operations quickly and flexibly.  

It’s an easy way to tap into specialist skills, plug any gaps in your teams, and keep your marketing moving.  

But not every managed services solution is the same. IT and marketing-managed services, for example, work in very different ways. 

IT vs Marketing managed services — what’s the difference? 

IT managed services.  

Businesses use IT-managed services to offshore tasks such as data backup and recovery, cybersecurity, hardware and software maintenance, and technical support. This leads to: 

  1. Cost savings. 

You can access experts at a low cost, reducing expenses related to salaries, benefits, training, and equipment. 

  1. Scalability and flexibility. 

For additional support during peak periods or to downsize during slower times, managed services scale to match your requirements. 

  1. Proactive maintenance and support. 

Experts can identify and resolve issues before they become critical, minimizing downtime and keeping things running smoothly. 

Marketing managed services. 

Much like IT-managed services, marketing-managed services let you outsource various aspects of your marketing to a specialized service provider. You could outsource activities like strategy development, content creation, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and analytics. The list is pretty endless. 

By incorporating marketing-managed services into your business plan, you’ll be able to unlock several benefits: 

  1. Access to specialized expertise. 

You can tap into a diverse team of professionals with the latest industry trends and best practices, enabling your business to leverage their knowledge and experience. 

  1. Cost-effectiveness. 

Hiring and training an in-house marketing team can be expensive, especially for small or medium-sized businesses. You’ll benefit from a full-fledged marketing team at a fraction of the cost, as you only pay for the services you need. 

  1. Scalability and flexibility. 

You can easily scale services to align with your business goals and market demands. Whether you need a comprehensive marketing strategy or assistance with specific campaigns, they can adapt their services accordingly. 

Unlike IT-managed services, marketing-managed services personnel are embedded within your organization. They work with you daily, acting as an extension of your existing team.  

How can I make the right choice for my business? 

IT-managed services are nothing new and offer businesses a cost-effective way to get peace of mind by offshoring a variety of IT tasks to professionals.  

Marketing managed services are different — they’re a way for you to augment your marketing teams with the skills you need, whenever you need them. You’ll get the right people fully immersed with the rest of your team, for as long as you need them.  

Suppose you need to add specialist skills to your marketing team, without having to worry about finding, onboarding, training, and managing new people. In that case, marketing-managed services are the right choice for you.  

To find out how Fluid Talent can help you fill skills gaps with the best-managed services talent, or to join our team, get in touch today — we’d love to hear from you.