Snr. UX Copywriter – Danah

 About the candidate  

Danah is a UX Content marketing leader, senior copywriter, and brand strategist with 10+ years of experience transforming creative visions into compelling content that connects and converts. Specializes in leading content strategy, end-to-end campaigns, and editorial and web operations across SaaS, tech, healthcare, and B2B/B2C verticals. Excels at managing cross-functional teams,
connecting with social communities, and crafting distinct brand voices that drive lasting impact. Blends creativity, data, and human-centered storytelling to make complex topics feel approachable and deliver content that genuinely makes a difference

Skills 

• Generative AI & LLMs
• Asana
• Jira
• Figma
• Adobe Creative Cloud
• Canva,
• WordPress
• Contentful
• Drupal
• Hootsuit
• Social media (X, Pinterest, Instagram, Meta, TikTok)
• BrightEdge
• HubSpot
• Ahrefs
• Semrush certified
• A/B testing
• Google Workspace
• Google Analytics/GA
• Microsoft 365

 Experience 

• Lead content strategy and execution for clients across B2B/B2C/D2C SaaS, tech, healthcare, retail, and consumer verticals
• Create landing pages, social campaigns, blogs/articles, reports, white papers, PR materials, SEO web copy, and more
• Build foundational content systems, including editorial guidelines, messaging frameworks, and multi-format asset libraries
• Partner with internal teams and external vendors to produce high-impact content that drives growth and campaign success
• Specialize in strategic positioning, and simplifying complex topics for user-centric platforms
• Past work includes content development and creative direction for both early-stage and established brands
• Owned end-to-end content strategy, planning, and execution for cross-channel product marketing initiatives, including
  landing pages, help center articles, in-app experiences, social marketing, and multimedia assets
• Defined and scaled messaging frameworks across B2B/B2C experiences, aligning with product, UX, and brand guidelines
• Partnered with cross-functional teams and external vendors to develop creative briefs, guide asset production, and ensure
  consistent quality and delivery across multiple touchpoints
• Boosted engagement by 115% and product adoption by 75% through optimized UX content, structured testing, and CTAs
• Piloted and refined new content formats, including landing pages
• Led content strategy and full-funnel multimedia production for B2B enterprise software products and launches
• Translated deeply technical SaaS and DevOp concepts into accessible, multi-channel content spanning white papers, video
  scripts and webinars, how-to guides, blog posts, and social marketing campaigns
• Conducted competitive research and SME interviews to ensure content relevance, voice alignment, and strategic impact
• Boosted organic traffic by 115% and increased time-on-site through SEO-rich web content and targeted social campaigns
• Managed and scaled a team of writers and editors, ensuring editorial quality, operational efficiency, and brand consistency
• Developed high-converting PDP and landing page copy that drove a 125% traffic lift and 80% increase in engagement
• Led web experimentation and A/B testing with SEO stakeholders, improving CTR by 90% and tripling average time on page
• Delivered top-ranking web and social marketing content across branded terms, consistently landing in 1–3 SERP positions
• Built content systems, editorial guidelines, and messaging frameworks for clients across retail, healthcare, and tech