Senior Campaign Manager 

About the candidate 

Location: Dublin

Hannah is a highly motivated and results-driven marketing professional with 9+ years of experience in B2B & B2C marketing, demand generation,
brand & digital marketing. Passionate about building social audiences and innovative digital experiences. Seeking to leverage her expertise
in demand generation strategies and campaign execution.

Skills 

• • Demand Generation Strategies
  • B2B SaaS Marketing
  • Team Leadership & Collaboration
  • Analytical & Data-driven Decision Making
  • Project Management
  • Social Media & Digital Innovation
  • Content Creation & Copywriting
  • Marketing Automation Tools (Hubspot)
  • Adobe Programs (InDesign, Photoshop, Illustration)
  • Google Analytics, Google Ad Manager & Facebook Ad Manager
  • Asana & Figma for Project Management
• Highly experienced in data analysis and informed decision-making
• Resourceful, adaptable, and results-oriented with an entrepreneurial spirit

Experience  

• Spearheaded customer-focused demand generation strategies for the New & Emerging Business EMEA Sales team, driving a
remarkable 20% increase in gold quality customers and an impressive $5.6 million in influenced revenue.
• Drove demand generation strategies, creating significant impact through ABM, content marketing, events/webinars, case studies &
email marketing.
• Successfully managed and executed 38 engaging events across the EMEA region, including LinkedIn’s first-ever Go4Growth event,
resulting in a noteworthy $48.5 million for LinkedIn Marketing Solutions.
• Implemented lead generation campaigns reaching over 3000 prospects and generating 750+ high-potential future clients for EMEA
sales teams.
• Collaborated closely with Sales to develop best-in-class follow-up practices, playbooks, and campaign feedback loops.
• Partnered closely with marketing stakeholders across Lifecycle, Paid, Content, Website, Product Marketing, Brand, and Marketing
Operations to bring demand generation plans & wider marketing strategies/projects to life.
• Pioneered the Events-in-a-box program, enabling sales managers to host top-tier client events that generated a remarkable $6.7
million across the EMEA region.
• Orchestrated impactful email campaigns, re-engaging 15% of inactive accounts and strengthening the revenue stream.
• Strong knowledge of SaaS unit economics and associated metrics (MQLs, SQLs, pipeline) & accountable for achieving key campaign
KPIs, exceeding quarterly trial & MQL, pipeline, and revenue targets.
• Crafted thought-provoking content for sales teams, fostering meaningful engagement and facilitating deeper connections with
clients.