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Marketing Automation Specialist – Texas

 About the candidate  

John is a  data driven marketing leader with a track record of enabling scalable growth by building measurable processes and incorporating the latest technologies.

Skills 

  • Marketo
  • Salesforce
  • Marketing Automation
  • ABM
  • 6Sense
  • Zoominfo
  • Outreach
  • Bizible
  • Leandata
  • Ringlead
  • AWS
  • Python
  • Django
  • Mezzanine
  • InsideSquared
  • Google Analytics
  • SEO/SEM Analysis and Optimization
  • Team leadership

 Experience 

    • Led cross-functional, customer-centric initiatives to increase customer retention, foster loyalty, and drive revenue growth, aligning closely with product and sales teams to develop targeted campaigns.
    • Migration of Sales/Marketing assets post acquisition by Salesforce.
    • Launch of  GTM strategy with website rebrand and development.
    • Established the foundation for measurable growth across sales and marketing through funnel conversion tracking dashboards.
    • Launched targeted multi channel ABM campaigns with measurable success.
    • Lead Lifecycle, Lead Scoring and Nurture creation in Marketo along with campaign execution across all marketing channels.
    • Oversaw the selection, implementation, and utilization of the sales and marketing technology stack. Marketo, SFDC, Zoominfo, Outreach,
      Bizible, Leandata, Ringlead, GA, WP CMS etc.
    • Managed the global marketing operations team and developed processes and documentation to support regional demand gen teams.
    • Created executive sales/marketing dashboards to monitor the overall health of the business. Full funnel conversion tracking.
    • Launched personalized ABM campaigns against targeted accounts with full engagement tracking.
    • Worked with CMO to lay the foundation for demand generation from lead scoring, nurture, and life cycles.
    • Scaled campaign execution globally while maintaining limited resources.
    • Worked with the SDR team to ensure data hygiene and establish a feedback loop for Sales and Marketing.
    • Worked with CMO to lay the foundation for demand generation from lead scoring, nurture, and lifecycles.
    • Launched multi touch digital and live event campaigns which ultimately allowed us to tap into a dual sided marketplace.
    • Migrated marketing website from the product into a CMS while integrating new designs and marketing technologies.
    • Scaled the marketing operations team to support the needs of a demanding global marketing organization.
    • Introduced multi-touch attribution data and reporting across both sales and marketing organizations.
    • Worked with the data team to incorporate marketing activities into BI dashboards.
    • Marketing Automation Strategy/Implementation (Marketo).
    • Developed a multi channel digital marketing strategy from the ground up.
    • Managed the redesign, development and launch of the corporate
      website.
    • Created marketing/sales analytics and dashboards