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Marketing Automation Specialist – Texas
About the candidate
John is a data driven marketing leader with a track record of enabling scalable growth by building measurable processes and incorporating the latest technologies.
Skills
- Marketo
- Salesforce
- Marketing Automation
- ABM
- 6Sense
- Zoominfo
- Outreach
- Bizible
- Leandata
- Ringlead
- AWS
- Python
- Django
- Mezzanine
- InsideSquared
- Google Analytics
- SEO/SEM Analysis and Optimization
- Team leadership
Experience
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- Led cross-functional, customer-centric initiatives to increase customer retention, foster loyalty, and drive revenue growth, aligning closely with product and sales teams to develop targeted campaigns.
- Migration of Sales/Marketing assets post acquisition by Salesforce.
- Launch of GTM strategy with website rebrand and development.
- Established the foundation for measurable growth across sales and marketing through funnel conversion tracking dashboards.
- Launched targeted multi channel ABM campaigns with measurable success.
- Lead Lifecycle, Lead Scoring and Nurture creation in Marketo along with campaign execution across all marketing channels.
- Oversaw the selection, implementation, and utilization of the sales and marketing technology stack. Marketo, SFDC, Zoominfo, Outreach,
Bizible, Leandata, Ringlead, GA, WP CMS etc. - Managed the global marketing operations team and developed processes and documentation to support regional demand gen teams.
- Created executive sales/marketing dashboards to monitor the overall health of the business. Full funnel conversion tracking.
- Launched personalized ABM campaigns against targeted accounts with full engagement tracking.
- Worked with CMO to lay the foundation for demand generation from lead scoring, nurture, and life cycles.
- Scaled campaign execution globally while maintaining limited resources.
- Worked with the SDR team to ensure data hygiene and establish a feedback loop for Sales and Marketing.
- Worked with CMO to lay the foundation for demand generation from lead scoring, nurture, and lifecycles.
- Launched multi touch digital and live event campaigns which ultimately allowed us to tap into a dual sided marketplace.
- Migrated marketing website from the product into a CMS while integrating new designs and marketing technologies.
- Scaled the marketing operations team to support the needs of a demanding global marketing organization.
- Introduced multi-touch attribution data and reporting across both sales and marketing organizations.
- Worked with the data team to incorporate marketing activities into BI dashboards.
- Marketing Automation Strategy/Implementation (Marketo).
- Developed a multi channel digital marketing strategy from the ground up.
- Managed the redesign, development and launch of the corporate
website. - Created marketing/sales analytics and dashboards