Email Nurture Strategist
About the candidate
Jaren is a dynamic and results-driven Email Marketer with a track record of strategizing, implementing, and optimizing successful email marketing campaigns designed to acquire, onboard, activate, and retain customers. He is adept at leveraging CRM and marketing automation systems alongside honing my exceptional organizational and project management skills in the
face of fast-paced environments to drive team success. Equipped with a deep understanding of email marketing data, he can convert insights into actionable strategies that produce meaningful customer interactions.
Skills
- Email Marketing
- Marketo
- CRM Development
- Campaign Creation
- Marketing Automation
- Project Management
- Content Strategy
- Subscriber Retention
- Digital Analytics
- Website Development
- A/B Testing
- Journey Mapping
- Customer Experience
- Salesforce Marketing Cloud
- Pardot
- Hubspot
- Keap
- Oracle Eloqua
- ActiveCampaign,
- MailChimp
- ConstantContact
- OpenText TeamSite
- MailChimp
- ExactTarget
- WordPress
- Magent
- Joomla
- Drupal,
- HTML
- CSS,
- Adobe Creative Suite
Experience
- Oversee the development and execution of high-converting B2B email marketing campaigns
- Develop technical marketing infrastructure and implement robust tech stack
- Evolutionize user journey experiences and leverage customer data to enrich lifecycle marketing efforts
- Validate marketing impact using data-driven decisions and analytics
- Spearhead test and learn strategies to optimize ROI of email campaigns
- Built, executed and optimized successful email marketing campaigns across diverse channels
- Managed CRM, website, social media channels, targeted email campaigns and automated marketing systems
- Assembled comprehensive reports/dashboards based on web and marketing analytics
- Defined best practices for data security, compliance including GDPR and CCPA
- Analyzed customer insights to fuel lifecycle management and retention marketing efforts
- Collected and analyzed customer insights to drive lifecycle management and retention marketing efforts
- Developed marketing channels and drove strategic planning efforts and business intelligence collection
- Created data-driven email nurtures and automation journeys for customer acquisition and retention
- Championed email marketing
- Architected comprehensive email marketing and ad tech infrastructure
- Crafted and executed engaging email campaigns alongside actively participating in A/B testing roadmaps
- Conducted intensive data analysis and behavioral retargeting to gain deeper insights into segmentation
- Streamlined email marketing sales processes and systems for improved business practices
- Measured metrics to evaluate campaign effectiveness, pipeline contributions, and business performance
- Managed multichannel marketing and sales strategies for a diverse portfolio of subscription-based accounts
- Designed and executed outbound marketing, business development, and sales conversion initiatives
