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Customer Marketing Specialist

 About the candidate  

Ilias is a seasoned Digital Marketing Manager with a degree in Communications/Journalism, I possess extensive expertise in marketing and content creation, backed by more than 8 years of hands-on experience in professional, voluntary, and academic domains. Using my expertise and deep understanding of consumer behaviour and CRM, I assist businesses in adopting an audience-centric and data-driven approach to marketing. Proficient in a range of marketing channels, I leverage my skills to deliver substantial growth results while ensuring adherence to best practices.


  • Copywriting,
  • Auditing (Marketing)
  • Long-Term Strategy & Implementation
  • Testing & Reporting
  • CMS: WordPress, Drupal, Umbraco, BigCommerce
  • Social Media Management: Hootsuite, Orlo
  • CRM: HubSpot, Microsoft Dynamics
  • Email Marketing: Mailchimp,
  • SendinBlue, Dotdigital,
  • Springbot
  • Iterable
  • Klaviyo
  • SEO: Ahrefs, Moz, Semrush,
  • Google Analytics/Search Console


• Supported and advised on all Email & CRM marketing activity within the agency. Responsible for automations, welcome/nurturing journeys, tactical campaigns, monthly reporting, audience management, template creation, and data processing.
• Provided a range of advanced services for the business, such as marketing audits, long-term strategy & reporting. The work spanned across a signifcantly wide spectrum of clients and industries.
• Responsible for considerable channel growth for my clients, increasing their overall audience engagement by 50-80% on average, across the board.
• In charge of internal CRM strategy and implementation, covering both business development and marketing aspects.
• Assisted other teams by temporarily adopting new duties in the areas of SEO, Outreach, and Content as and when required.

• Implemented SEO best practices across all company web pages, leading to a remarkable 20% surge in website traffc within a six-month period.
• Took responsibility for creating impactful internal and external stakeholder newsletters and e-mail campaigns,
• Generated extensive copy and expanded the business website extensively to support company growth.
• Enhanced the organisation’s social media presence by curating and promoting tailored content.

•Successfully maintained high levels of SEO while enhancing the website’s user experience (UX), resulting in doubling the company’s organic traffc within the frst four months and quadrupling it within the frst year.
• Generated short-form & long-form content for the company, creating high-quality backlinks and improving domain authority.
• Took charge of all copywriting efforts within the business, contributing to the company winning multiple prestigious awards, most notably the “Innovation in Business” award from the Edinburgh Chamber of Commerce in 2019.
• Managed the company’s social media accounts, spearheading an impressive growth of organic followers from 5,000 to over 17,000
within the frst year.
• Assumed responsibility for all graphic design tasks within the company, utilising Adobe Photoshop and InDesign to create various marketing materials, including brochures, business cards, and logos.