Customer Marketing Campaign Manager – Shakai

 About the candidate  

Shakia is a dedicated and self-motivated CRM marketing manager with 4+ years experience across the lifecycle. An expert at formulating and implementing B2B and B2C CRM strategies, analysing data, formulating monthly reports, and exceeding sales targets in many different sectors. Working on multichannel campaigns across Email, SMS, Direct mail, push, web and social, building out comms, automations and audience segments. Demonstrated expertise in managing heavy workloads, daily operations, administrative and other functions, with commitment to quality, accuracy, and efficiency. I have a wide skillset including, but not limited to Copywriting, Design, Analytics and CRM Marketing. I’m adept at taking on new tasks and I learn new digital tools incredibly quickly

Skills 

• HTML and CSS
• Salesforce Marketing Cloud
• Eloqua
• Ignite
• Basic SQL
• Tableau
• MailChimp
• Including, but not limited to:
• Blueshift
• Emarsys
• Meta
• Adobe InDesign
• Canva
• Hootsuite
• Liquid
• Data Analysis
• Brief writing
• Copywriting
• Research
• Strategy development
• CRM troubleshooting
• Campaign management
• Customer journey mapping
• Written communication
• Automation and segmentation

 Experience 

• Setting CRM KPI’s for the smart deartment the next financial year.
  When faced with an unresponsive B2C customer base I created, developed and implemented an automated campaign that saw high conversion rates of 19%. I looked at revision of the content, touchpoints across SMS, email, Dm inbound
  and push, as well as qualification into the segment as part of the strategy.
• Working cross functionally with a wide range of teams including but not limited to, product, digital and creative teams to deliver successful multi-channel campaigns contributing to department level and business-wide KPI objectives.
• Highest conversion rate ever for the smart function achieved at 22% achieved through my test and learn approach and revision of the CRM strategy.
• Robust senior stakeholder management in a heavily regulated industry for time-sensitive campaigns, resulting in successful deployment of agile campaigns
• Developing and implementing a personalisation strategy that resulted in a 2% uplift in conversion.
• Quick troubleshooting of our CRM system Blueshift to ensure continued success of always on automated campaigns.
• Introducing a more personalised approach to emails using liquid fields to show customer’s more relevant content.
• Building of complex multi-channel automations for B2B and B2C segments
• Developing new cross-sell campaign and retention strategies leading to an increase in leads and sales for SaaS products and other connectivity services that feed into the KPI’s for the financial year.
• Contributing toward the increase of customer value over the financial year.
• Improving campaign performance to support the sales team in closing sales through ignite and Eloqua through campaign refinement
• Creating data briefs to feed into the data and insights team and liaising with them to improve our target customer segments.
• Development and implementation of an A/B testing process
• Taking ownership of the end-to-end email building process, with email distribution to an email list of 3M+ contacts.
• Implementation of tactics such as personalisation to contribute toward engagement KPI’s
• I used Salesforce to execute the email build and implementation of email campaigns as well as using this to build automations in journey builder
• Collaborating with creative teams to produce engaging email templates that adhered to email best practice.
• Management of campaign process end-to-end including the email building process.
• Generated short-form & long-form content for the company, creating high-quality backlinks and improving domain authority.
• Took charge of all copywriting efforts within the business, contributing to the company winning multiple prestigious awards, most notably the “Innovation in Business” award from the Edinburgh Chamber of Commerce in 2019.
• Managed the company’s social media accounts, spearheading an impressive growth of organic followers.
• Assumed responsibility for all graphic design tasks within the company, utilising Adobe Photoshop and InDesign to create various marketing materials, including brochures, business cards, and logos.