Content Strategist –  Miami Florida

 About the candidate  

Ian is a content marketing expert with full stack experience and over 10 years of editorial and social
media expertise. SEO specialist, Swiss-Army writer, editor, and consultant with an easily trained mind who has achieved
successful and measurable results in various industries. Highly organized world-class communicator and agile manager
who thinks critically, soaks up knowledge in seconds, and works well in high-pressure situations.

Skills 

• Editing
• Copywriting
• SEO, Marketing
• Communications
• Client Management
• Management Experience
• Consulting,
• Email Marketing
• Social Media Management
• Sales Experience
• Excel
• Marketing Automation
• Public Relations
• Technical Writing
• SEMrush

Tech Stack

• SEMrush
• Salesforce
• HubSpot
• Canva
• WordPress
• Squarespace
• Wix
• Greenhouse
• Ripple
• Monday.com
• Harvest
• Intuit
• Google Analytics
• Loom
• Mailchimp

 Experience 

• Develop and implement growth content strategies aligned with client goals through research and collaboration.
• Oversee diverse demand generation content creation, ensuring quality, consistency, and brand alignment.
• Execute content distribution plans, collaborating with the digital team for optimization.
• Agile management of company and client websites using SEO principles and tools for all clients (including value
  based care clients).
• Craft and manage social media accounts for agency, clients, and c-suite executives.
• Track performance and analytics metrics to derive insights for enhancement.
• Engage with clients, presenting strategies, nurturing relationships, and addressing concerns.
• Stay updated on content trends, identifying novel formats and strategies.
• Collaborate with various departments to integrate content plans effectively.
• Develop and manage content calendars for demand-generation and growth marketing.
• Provide regular progress updates to clients and internal stakeholders.
• Increased company website trafc by 24.5%, total user sessions by 60.2%, and new visitor sessions by 120.4%.
• Led and managed team of content writers to reach organizational goals in the technology retail industry.
• Edited and managed all editorial and social media marketing and demand generation content for voice, style, tone,
  and editorial issues with an emphasis on SEO-driven content.
• Developed and presented content strategy, SOPs, and growth marketing strategy for content team.
• Promoted brand awareness, and created SEO-driven content, and other forms of content, including: case studies,
  white papers, press releases, one-pagers, sales collateral, blog articles, and more.
• Led interview-based discovery process for content throughout the organization.
• Wrote, edited, and built out product suite of over 120 pieces of individualized content (including social media posts
  and engagement) for every agency client.
• Created and presented growth marketing and demand generation strategy.
• Managed team of copywriters, including pitch meetings, training, review sessions, and research.
• Created and managed social media accounts for all 40 clients in the retail and mortgage lending industries.
• Led interview-based discovery sessions with clients to story mine for marketing content creation.
• Organized workows & operations for copywriting department via SOP creation.
• Edited, distributed, and published press releases for all clients, including Fortune 500 companies.
• Provided support to all clients via email and by phone.
• Managed internal and external Newsletter team, including 6-10 writers and a graphic designer.
• Consulted with the director, C-suite, and board members concerning business strategy.
• Conducted, analyzed, and presented market research company-wide.
• Crafted brand style and promoted brand awareness across channels.
• Managed company and C-suite social media accounts across platforms.
• Consulted and crafted marketing strategies for content and events teams.
• Executed paid media campaigns, including radio, television, billboards.
• Composed, edited, and published press releases.