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Content Strategist – Phoenix
About the candidate
Paula is a versatile and results-driven Content Management professional with over 18years of experience in the technology, SaaS, AI, and SEO-driven marketing sectors. Expertise in creating high-impact, holistic content strategies, managing multi-channel digital content, and driving SEO performance to generate leads and build brand authority. Adept at managing cross-functional teams, developing thought leadership initiatives, and producing data-driven content to optimize user engagement and business growth.Aproactive advocate for emerging technologies, including machine learning and augmented intelligence, integrating these innovations into content to stay ahead of industry trends.
Skills
- Content Strategy & Management
- ABM
- SEO & SEM Optimization
- Content Marketing & Lead Generation
- B2B SaaS & Technology Industry Focus
- Webinars & Digital Events
- Cross-functional Collaboration & Team Leadership
- Thought Leadership & Client Stories
- Editorial & Messaging Guidelines
- Social Media & Email Campaigns
- Content Management Systems (CMS): WordPress, SharePoint, Media Valet (DAM)
- SEO & Analytics: Google Analytics, Google Search Console, HubSpot
- Project Management Tools: Trello, Teams, Teamwork
- AI Content Tools: ChatGPT, Google Gemini AI
- Social Media & Marketing Platforms: Sprout Social, Meet Edgar, HubSpot, Adobe Acrobat Pro
- Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
Experience
- Led content strategy and execution for a SaaS leader in the construction project management space, driving inbound traffic, enhancing brand visibility, and supporting lead generation.
- Developed and executed content for 16 product categories and sub-categories, aligning with business goals and target audiences.
- Boosted SEO-driven blog production by 382%, making it the primary source of inbound traffic for the website (2021-2023).
- Secured page-one rankings for 79 key SEO terms, improving organic search visibility and website authority.
- Partnered with Account-Based Marketing (ABM) and Paid Media teams to create tailored content for demand generation and brand positioning.
- Led the production of the Global Capital Projects Outlook report, a flagship piece that positioned InEight as an industry thought leader.
- Managed content and marketing calendars for seamless execution across teams and departments.
- Created and optimized content for a global SaaS company specializing in hospitality technology solutions, focusing on increasing brand awareness and customer engagement.
- Launched and managed content for product offerings such as Windsurfer® Essentials, nSight for Travel, and Wave™RMS, positioning SHR as an industry leader.
- Drove 82% increase in lead generation and improved web retention through SEO-optimized case studies, client spotlights, and live webinars.
- Developed thought leadership content, including podcasts, client interviews, and in-depth blog posts that enhanced SHR’s presence in the hospitality SaaS space.
- Launched the Hotel Operations Insider blog as a digital thought leadership platform.
- Revived SkyTouch’s SEO blog and social media strategy, improving visibility and engagement.
- Created a comprehensive Editorial Style and Messaging Guide to maintain consistency across all content channels.
- Developed Buyer Insight profiles through client interviews to inform content strategy and sales initiatives.