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Content Marketing Writer / Specialist – Dallas, Texas

 About the candidate  

Faith has over 10 years experience in copy writing with the added skills sets in UX, Design and Project Management.


  • Copywriting (Web,Marketing, Social Media, Product)
  • Digital Marketing
  • Technical Writing
  • UX
  • Wireframes,
  • Editing
  • AP Style
  • Project Management
  • Video / Radio scripting
  • SEO Optimisaton Content writing
  • WordPress
  • Jira

Tech Stack

  • Figma
  • Adode (XD, Photoshop
  • lnDesign, Illustrator)
  • Miro
  • Jira,
  • Adobe Experience Manager (AEM)
  • Clarizen
  • Workfront
  • Content Square
  • Adobe Analytics


  • Write, edit and proofread marketing, UI/UX, technical and product copy  (B2B and Saas), cloud, telecom, servers, technologies for both technical and non-technical user personas
  • Update promo modules, landing pages, use cases, customer stories, user guides and FAQs
  • Work in an iterative web production lifecycle with content based on UX testing, performance metrics and A/B testing
  • Collaborate with UI/UX designers, researchers and analysts in Figma to create content to improve user interface and user experience
  • Participate in content and design reviews to align with stakeholders and product managers
  • Ensure copy adheres to both ADA and WCAG guidelines
  • Conduct research into competitive to understand the target audience, user needs and project requirements through competitive analysis, user feedback and market trends to establish content benchmarks and best practices
  • Facilitated project timelines and creation of deliverables through cross-functional collaboration with product marketing, creative and IT teams, ensuring timely launches of global online content
  • Photographed and edited all items in inventory via Adobe Photoshop
  • Composed detailed product descriptions for eBay listings, utilizing SEO capabilities
  • Catalogued inventory shipments
  • Used Salesforce to record payments, orders and revenue
  • Researched and analyzed market prices of luxury items
  • Created a best practices and style guide detailing internal requirements for online assets, videos and landing page components
  • Updated intake documents for website updates, improving workflow process
  • Implemented new asset intake procedures
  • Managed an online digital asset dashboard
  • Collaborated with external agencies to manage creation of new assets and web pages
  • Optimized asset performance through competitor analysis, test-and-learn pilots and UX-conducted A/B testing
  • Presented innovative, interactive web experiences for new and existing infographics, solution briefs, white papers, eBooks and landing and product pages
  • Tracked asset lifecycle, ensuring all internal and external documents adhere to vendor publishing standards
  • Defined workflows, processes, risks and issues
  • Improved site content management processes to quickly mitigate issues during project production
  • Met weekly with key stakeholders and product owners to discuss project status
  • Monitored all  websites and submitted requests to update content to improve user experience and content governance
  • Worked directly with web operations and global translations teams to resolve errors and inaccuracies prior to go-to-market
  • Analyzed click-rate heatmaps to present stakeholders and provided recommendations to increase user engagement