Content Marketing Writer / Specialist – Dallas, Texas

 About the candidate  

Faith has over 10 years experience in copy writing with the added skills sets in UX, Design and Project Management.

Skills 

• Copywriting (Web,Marketing, Social Media, Product)
• Digital Marketing
• Technical Writing
• UX
• Wireframes,
• Editing
• AP Style
• Project Management
• Video / Radio scripting
• SEO Optimisaton Content writing
• WordPress
• Jira

Tech Stack

• Figma
• Adode (XD, Photoshop
• lnDesign, Illustrator)
• Miro
• Jira,
• Adobe Experience Manager (AEM)
• Clarizen
• Workfront
• Content Square
• Adobe Analytics

 Experience 

• Write, edit and proofread marketing, UI/UX, technical and product copy  (B2B and Saas), cloud, telecom, servers, technologies for both technical and non-technical user personas
• Update promo modules, landing pages, use cases, customer stories, user guides and FAQs
• Work in an iterative web production lifecycle with content based on UX testing, performance metrics and A/B testing
• Collaborate with UI/UX designers, researchers and analysts in Figma to create content to improve user interface and user experience
• Participate in content and design reviews to align with stakeholders and product managers
• Ensure copy adheres to both ADA and WCAG guidelines
• Conduct research into competitive to understand the target audience, user needs and project requirements through competitive analysis, user feedback and market trends to establish content benchmarks and best practices
• Facilitated project timelines and creation of deliverables through cross-functional collaboration with product marketing, creative and IT teams, ensuring timely launches of global online content
• Photographed and edited all items in inventory via Adobe Photoshop
• Composed detailed product descriptions for eBay listings, utilizing SEO capabilities
• Catalogued inventory shipments
• Used Salesforce to record payments, orders and revenue
• Researched and analyzed market prices of luxury items
• Created a best practices and style guide detailing internal requirements for online assets, videos and landing page components
• Updated intake documents for website updates, improving workflow process
• Implemented new asset intake procedures
• Managed an online digital asset dashboard
• Collaborated with external agencies to manage creation of new assets and web pages
• Optimized asset performance through competitor analysis, test-and-learn pilots and UX-conducted A/B testing
• Presented innovative, interactive web experiences for new and existing infographics, solution briefs, white papers, eBooks and landing and product pages
• Tracked asset lifecycle, ensuring all internal and external documents adhere to vendor publishing standards
• Defined workflows, processes, risks and issues
• Improved site content management processes to quickly mitigate issues during project production
• Met weekly with key stakeholders and product owners to discuss project status
• Monitored all  websites and submitted requests to update content to improve user experience and content governance
• Worked directly with web operations and global translations teams to resolve errors and inaccuracies prior to go-to-market
• Analyzed click-rate heatmaps to present stakeholders and provided recommendations to increase user engagement