Web Producer

About the candidate 

Laurie brings experience managing corporate websites, including gathering user requirements, increasing SEO ranks, writing code, creating mockups and enhancing designs.

Skills 

• • HTML
  • CSS
  • Javascript
  • Drupal
  • WordPress
  • Sharepoint
  • Dreamweave
  • Photoshop
  • Premiere Pro
  • SEMRush
  • Agile Development
  • Eloqua
  • Workfront
  • Jira
  • Cloudflare
  • Third-Party Systems Integration

Experience

• Increased YoY organic traffic by 45% and lead generating conversion from organic sources by 20%.
• Collaborate with developers, creative, and marketing stakeholders to design, build, test, and deploy website projects.
• Code all email templates to ensure they are on-brand and display properly across all email clients.
• Incorporate SEO techniques to verify maximal site exposure to search engine robots and crawlers.
• Test and debug site updates and prevented functional flaws from impacting public visitors.
• Maintain cohesive branding across website properties to foster brand recognition.
• Assisted in the development and project management of  site redesign on a new CMS.
• Maintained content, developed new web pages, enhanced functionality, ensured overall usability/quality and consistency throughout the company’s sites using HTML, CSS, and Javascript.
• Collaborated with in-house web designers to create sleek and innovative UI design for email templates and landing pages from Photoshop files ensuring they render properly across all emails clients, browsers, and operating systems.
• Maintained cohesive branding across all web-based properties to foster brand recognition.
• Owned projects from initial research and conceptual design through testing and implementation phases.
• Gathered and synthesized business requirements and input from customers, stakeholders, business architects and engineers.
• Maintain content, develop new web pages, enhanced functionality, and ensured overall quality and consistency throughout the company sites and intranet using HTML, CSS, Javascript, WordPress and Sharepoint.
• Lead the development and refinement of SEO. · Collected, analyzed, interpreted, and reported data on relevant website usage/traffic using Google Analytics.
• Identified and eliminated website bugs to improve user experience.
• Managed external web vendors and negotiated contracts.