Web Content Optimization Specialist

About the candidate 

Location: Dallas, Texas

Courtney is an experienced Senior Content Manager who directs, collaborates, and drives growth across global platforms. Skilled in leading projects on high-profile global branding initiatives and digital content strategy. Solid foundation of cross-collaborating with various internal and external stakeholders from strategy to execution phase. A diverse blend of industry expertise including SaaS. Creative and versatile approach that influences thought leadership and thrives in fast-paced, collaborative, corporate environments.

Skills 

• Certified Adobe CS6 Suite
• Certified MS Office
• HubSpot
• Data Management Systems
• CMS Management Systems
• GA4 Analytics
• Looker Studio
• Final Cut Pro
• iMovie
• Calyx Poin
• Canva
• Wistia
• Google AdWords,
• Facebook,
• Facebook Ads Manage
• Pardot (Salesforce)
• Instagram
• Asana
• YouTube
• SemRush
• SEO
• WordPress

Experience  

• Created and executed content marketing strategy for all business verticals and geographies. Integral player in global roll-out of international rebrand. Led and directed global digital marketing content strategy. Collaborated cross-functionally with all communication channels: brand, content, growth, and product marketing, sales, client success, and product functions. Improved measurement of effectiveness, sales, and brand equity. Researched and analyzed digital marketing metrics and benchmarks to ensure strategy and ROI were met and/or exceeded. Led cross-functional teams and developed marketing dashboards, messaging, and positioning. Grew demand-gen and oversaw outline creation of long-form content for optimized SEO, while being cognizant of brand evolution and guidelines. Led all content development and execution.
  • » 850%  increase in blog traffic
  • » 82.65% growth in resource download across all geographies
• Developed and created company-wide marketing strategy framework for all subsidiaries. Cultivated strong partnerships with internal and external stakeholders, internal staff, and strategic vendor partnerships. Designed websites and created on-going storytelling across multiple media platforms. Sourced and implemented various digital marketing tools to develop, plan, and execute successful marketing campaigns. Performed audits and competitive analysis to identify effective strategies and opportunities.
  • » 117%  increase to social and digital presence and awareness in first year
  • » 67% in new lead generation and 30% growth in impression rate