UX Copywriter

About the candidate 

Ray is a 360 degree UX writer with a background in working with Lucid, GoPro, Apple and Sony.

Portfolio: araywithwords.com

Experience

• Conceptualize and execute full-scale advertising campaigns for first-ever Lucid Air sedan
• Successfully launched product and promoted Motor Trend Car of the Year award, resulting in
delivering over 7,000 vehicles
• Wrote copy for storyboards, TV commercial scripts, voiceover for YouTube videos, OOH ads,
CRM, in-car UX, and in-store signage
• Lead the writing team for all-new Quik app launch, managed voice, tone and UX strategies;
landed Featured spot on Apple’s App Store
• Grew subscribers by 230%, crafted successful Auto Upload and Effortless Edit stories
• Wrote copy for launch video scripts, gopro.com, billboards, CRM, social and integrated
marketing campaigns
• Created 12-episode series of retail training videos watched by 60,000 employees worldwide
• Increased attachment rate by over 40% in multiple accessory categories
• Crafted stories for Product (RED) and World AIDS Day for iTunes and the App Store
• Wrote articles for The Download, the employee-facing magazine on the RetailMe platform
• Wrote speeches for Bozoma Saint John, Head of Global Consumer Marketing for iTunes and
• Wrote broadcast TV spots, print, digital ad taglines, CRM, out of home, trade show collateral
and homepage headlines and product showcases on sony.com
• Managed brand tone at all touchpoints, was nicknamed “The Voice” by colleagues
• Developed launch strategy and copy for Alpha and Cyber-shot cameras, BRAVIA TV, VAIO
computers and all premium Sony audio products