Social Media Manager
About the candidate
Strong strategic skill set and operational knowledge as Social Media Executive. Pam has a high thought process on content strategies, combining paid and organic social and analytics is great. Good communication skills with high experience and motivation in social, looking for a position that will provide more opportunities to learn and upskill her knowledge.
Skills
- Social Media strategy
- SEO and PPC analytics
- Content Creation
- Marketing
- Project management
- Paid & organic social
Experience
- Managed digital media contents on social media platforms, including Facebook, Instagram and Twitter and LinkedIn. With an increase of 464.3% profile visits within 3 months
- Increased reach by 490.09 % by developing branded content in various formats, including short videos
- Lead in collaborating with a paid social media agency to create a brand-new social media strategy for acquiring diverse target customer for the brand website
- Liaise with marketing team to re-visit marketing strategy monthly by monitoring digital media performance, updating trends, and tracking online social sentiment
- Designed branded content pillars and optimize monthly communication plan on social media and brand website causing 32.80% growth of conversion in one year
- Facilitated marketing team to analyze monthly media performance, trend and competitors’ activities
- Lead in pioneer digital media project to identify target customers and provide market insights to sales team, resulting 98% acceptance rate from customers when project launches
