About the candidate
Location: London, England
Anthony is a seasoned social media and community building specialist with over 12 years of experience managing high-impact organic campaigns, influencer partnerships, and engaged community growth for global B2B and B2C brands. Skilled in developing targeted social strategies leveraging a deep understanding of key channels like LinkedIn, Facebook, Instagram, Twitter, and YouTube. Known for creating unique social experiences that foster brand affinity and drive business results. Subject matter expert in organic social, influencer marketing, social listening, audience analysis, and reporting. Passionate about connecting with niche professional communities and converting social engagement into measurable impact. Proven experience managing integrated social campaigns across marketing, communications, events, and product launches. Brings an entrepreneurial spirit and nimble approach to social media strategy gained from leading projects for both boutique consultancies and large-scale global enterprises. Thrives in fast-paced environments and excels at showcasing social media success to both digital-savvy and non-technical stakeholders. Ready to grow world-class organic social engagement for ambitious brands in any industry.
Experience at Hexagon MI:
As an enthusiastic believer in the power of social media, I was able to ‘sell’ social into the senior team and the wider organisation to improve regional engagement and employee advocacy. Besides carrying out an audit of the different points of presence online, I have developed a social media strategy for product launches which include engagement with current and potential customers that ultimately drive leads and sales. I manage content for the corporate channels and contribute to regional/language-specific contents. I manage all paid-social activities and share insights from benchmarked analysis to the wider marketing-communications team.
- Content creation and management
- Community building and audience engagement
- Influencer partnership and nurturing
- Social listening and audience analysis
- Reporting and analytics.
- With the Covid19 pandemic affecting businesses, I used various digital strategies to meet and surpass the company’s set goals; while refining Hexagon’s digital communications strategy to drive demand that supports our aggressive growth goals. Support the execution and improvement of local SEO/ SEM / Paid Social / Display strategies with a big focus on their localization.
- Grew social media following by 20% through organic content and influencer collaborations targeting engineering and manufacturing professionals.• Partnered with product teams to align social campaigns with new releases and initiatives, increasing product demo sign-ups by 15%.
- Analyzed audience insights using Sprout Social to optimize content strategy and improve engagement.
- Co-owner of the digital buyer journey for converting prospects into new and returning customers that drives LTV. Using social media as the key (Demand generation) source to create engagement, nurture prospects and drive traffic.
- Set up Sprout Social for Hexagon
- Analyse customer behaviour and trends and provide recommendations that will help to increase the customer lifetime value. Provide regular reporting to actively monitor marketing contribution hygiene against conversion/ROI.
- Responsible for developing an effective and agile strategy that touches every function of the business and feeds into the overall communication process ensuring that the web and social contents are insight led. These involved a lot of personnel training around processes, defining and executing of digital technologies in line with delivering the best possible integrated work amidst value transformation.
- Led, created, and delivered agile communications plans that brought the digital transformation programme to life, and assured internal and external stakeholders of progress, delivery, and achievement
- Supporting the development of an overarching digital strategy and programme plan for the IT enabler work stream, including timetabling key milestones, events, and decision-making points to ensure key IT projects are firmly established.