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Social Media Manager

About the candidate 

Catherine is a proactive data-driven marketer with a proven history of driving commercial success. Organised self-starter, skilled at social listening & multitasking
cross-functionally ensuring myriad platforms are updated. Skilled at stakeholder management, can work collaboratively & independently to drive traffic through numerous channels. Worked in regulated & matrixed settings. Adaptable & skilled at increasing sales. Autodidact, proven to prioritise work well under pressure. Maintains in-depth knowledge of industry
best practices & updates. Copywriter, skilled at translating complex topics to easily readable content. Worked with international teams in culturally diverse environments, including hyper-growth start-ups & SaaS. Looking to enhance digital expansion for a growing company.


  • Sprout,
  • Sprinklr,
  • Amplify,
  • HubSpot,
  • Notion,
  • Canva,
  • CoSchedule,
  • Adobe Apps,
  • Camtasia,
  • WordPress,
  • OBS,
  • Buffer,
  • Wrike,
  • Figma,
  • Hootsuite,
  • Social Media, Restream,
  • MailChimp,
  • Zendesk,
  • Sprout,
  • Sprinklr,
  • Amplify,
  • GA4/Google Analytics,


  • Identified user needs, led go-to-market product launches, researched customer insights, developed campaign calendars, managed style guides, budgets, A/B testing, & scaled marketing efforts globally to drive conversion for Google’s products, contributed to AI research for marketing teams
  • Led strategy, identified target audiences & channels to best reach them, created & proactively implemented growth strategies across many channels
  • Ran marketing reports & innovative global campaigns optimising results for success, led competitor analysis, worked with Product & Engineering teams
  • Demonstrated leadership, increased CTR by 171% in ≈3 months, presented campaign performance data to stakeholders in blockchain tech busines
  •  Content topics include staking, governance, decentralisation & security
  •  Created & maintained marketing calendar driving growth across channels
  • Owned content strategy, managed digital transformation projects & online advertising, initiated social listening & data analysis, managed automated
    campaigns, liaised with sales team on lead generation for multiple accounts
  • Utilised copywriting skills to create compelling marketing assets & led E2E campaigns using agile principles for UK’s leading tech skills company
  • Worked with partners (Santander, Government departments, NCSC, AWS & Microsoft), handled crisis management during cyber campaign
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