Social Media Manager
About the candidate
Catherine is a proactive data-driven marketer with a proven history of driving commercial success. Organised self-starter, skilled at social listening & multitasking
cross-functionally ensuring myriad platforms are updated. Skilled at stakeholder management, can work collaboratively & independently to drive traffic through numerous channels. Worked in regulated & matrixed settings. Adaptable & skilled at increasing sales. Autodidact, proven to prioritise work well under pressure. Maintains in-depth knowledge of industry
best practices & updates. Copywriter, skilled at translating complex topics to easily readable content. Worked with international teams in culturally diverse environments, including hyper-growth start-ups & SaaS. Looking to enhance digital expansion for a growing company.
Skills
- Sprout,
- Sprinklr,
- Amplify,
- HubSpot,
- Monday.com,
- Notion,
- Canva,
- CoSchedule,
- Adobe Apps,
- Camtasia,
- WordPress,
- OBS,
- Buffer,
- Wrike,
- Figma,
- Hootsuite,
- Social Media, Restream,
- MailChimp,
- Zendesk,
- Sprout,
- Sprinklr,
- Amplify,
- GA4/Google Analytics,
- HTML/CSS,
Experience
- Identified user needs, led go-to-market product launches, researched customer insights, developed campaign calendars, managed style guides, budgets, A/B testing, & scaled marketing efforts globally to drive conversion for Google’s products, contributed to AI research for marketing teams
- Led strategy, identified target audiences & channels to best reach them, created & proactively implemented growth strategies across many channels
- Ran marketing reports & innovative global campaigns optimising results for success, led competitor analysis, worked with Product & Engineering teams
- Demonstrated leadership, increased CTR by 171% in ≈3 months, presented campaign performance data to stakeholders in blockchain tech busines
- Content topics include staking, governance, decentralisation & security
- Created & maintained marketing calendar driving growth across channels
- Owned content strategy, managed digital transformation projects & online advertising, initiated social listening & data analysis, managed automated
campaigns, liaised with sales team on lead generation for multiple accounts - Utilised copywriting skills to create compelling marketing assets & led E2E campaigns using agile principles for UK’s leading tech skills company
- Worked with partners (Santander, Government departments, NCSC, AWS & Microsoft), handled crisis management during cyber campaign
