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Snr. UX Copywriter – Cait

About the candidate 

Cait is a content marketer and UX strategist with 10+ years of experience helping brands tell better
stories and build more user-friendly digital experiences. Cait has worked across SaaS, finance, and B2B,
turning user research into smart content strategies that actually connect. Cait is great at simplifying
complex ideas, collaborating across teams, and making sure every piece of content, from landing
pages to newsletters, drives value for both users and the business. Whether she is leading a content
campaign or mapping out a user journey, Cait’s will focus on clarity, empathy, and results.

Skills

  • UX & Research: User Testing, Journey Mapping, Personas, Stakeholder Workshops
  • Content & Marketing: Editorial Strategy, Email Marketing, Copywriting, SEO
  • Tools: Figma, WordPress, Notion, BeeHiiv, Adobe Suite, Canva, Google Suite, JIRA
  • CMS Experience: HubSpot, Squarespace, Wix, Drupal, Adobe Experience Manager

Experience

  • Led UX strategy and content planning for Vanguard’s public-facing self-directed investing
    experiences.
  • Conducted user research focused on navigation, product discovery, and content
    comprehension.
  • Partnered with stakeholders to align business campaigns with the website journey.
  • Developed personas, journey maps, and user insights to guide design decisions.
  • Managed multi-channel campaigns supporting SaaS product updates and new features.
  • Directed content calendars for the website, blog, email, and social media.
  • Oversaw end-to-end campaign development and content performance reporting.
  • Executed targeted email strategies for acquisition and retention.
  • Developed and executed digital strategies.
  • Created content for PR campaigns, brand events, and sponsorships.
  • Led editorial processes and content planning across web and social media.
  • Wrote UX-focused content aligned with usability and design standards.
  • Managed content using CMS platforms (WordPress, Drupal, Wix, HubSpot, AEM).
  • Performed audits and developed editorial guidelines for large-scale systems.
  • Analyzed performance using Google Analytics and reported results to leadership.
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