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SEO Specialist

About this candidate

Ian is a data-driven and creative SEO Specialist with over 9 years’ experience working as a freelancer and over three years
working agency-side. His current role is specifically within Travel SEO. In that time, he has managed campaigns for clients

across various niche industries, including SaaS, Property, Travel, Charity, and e-Commerce. He is proficient with Ahrefs, SEMRush, Screaming Frog, and
Sitebulb. Most importantly, he is a team player and a continuous learner who is passionate about creating a positive
working environment for my colleagues.

Skills

  • Magento
  • Hubspo
  • PageSpeed Insight
  • Google Search Console
  • Google Analytics (GA4)
  • Siteliner,
  • GTMetrix
  • Semrush
  • Google Looker Studio.
  • Ahrefs
  • SE Ranking
  • Screaming Frog
  • Sitebulb
  • Asana
  • Basecamp
  • Experience writing long-form content, social media copy
  • Optimised web copy, with the ability to match a brand’s tone and voice.
  • Experience using MailChimp to manage email marketing campaigns

Experience

  • Managed multiple SEO campaigns across the travel industries, routinely seeing traffic growth from 28% to 212% MoM.
  • Developed and actioned SEO strategies, in coordination with the Link, PR, and Content Teams.
  • Completed thorough technical audits using a combination of Ahrefs, Search Console, GA4, and physical inspection.
  • Helped design and implement new reporting procedure based on Google Looker Studio.
  • Developed and actioned SEO strategies in order to match clients’ business goals.
  • Worked closely with the PR team and freelance content writer to develop highquality, audience-targeted content.
  • Completed thorough technical and local audits using a SEMrush, Ahrefs, Google Search Console, and Google Analytics.
  • Maintained an up-to-date knowledge of SEO best practices and trends.
  • Designed SEO campaigns, completing competitor analysis, keyword research, and keyword gap analysis as necessary, before developing bespoke content
    plans for each campaign.
  • Researched and wrote article-quality, evergreen content, making sure to stay true to established brand voice and tone, whilst also staying true to best SEO
    practices.
  • Executed those SEO campaigns, using a combination of technical SEO, content plans, and link building campaigns, in concert with other relevant
    stakeholders.
  • Completed thorough technical audits of client sites using SEMrush, Google Search Console and Google Analytics. Any technical faults discovered would
    then be fixed with the site’s CMS.
  • Updated older content to ensure spelling and grammatical correctness and fidelity to modern SEO practices.
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