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Product Marketing Manager – Vancouver, Canada

About the candidate 

Louise is a self-motivated individual who appreciates awesome tools that make lives easier for the greater good. She possess a positive can-do attitude, that proves her successes in new challenges. Curiosity drives her flexibility and willingness to adapt to various projects, which has
resulted in many achievements. Louise is from a SaaS background.


  • Adobe Creative Suite
  • ASAN
  • Market
  • Microsoft Dynamic
  • Jir
  • Confluence


  • Developing and executing high-level marketing and GTM strategies for
    multiple software suites in collaboration with various product manager
  • Developing positioning, value propositions, messaging and personas to
    be used in each product launch and ongoing campaign
  • Identifying each of the customer’s pain points, barriers and challenges,
    then creating and distributing the right message
  • Executing and coordinating all marketing aspects of a product launch
    including brand consistency, advertising, website, digital advertising
    and social campaigns
  • Planning, directing and executing creatives for online campaigns
    resulting in doubling revenue target and achieving 17x in ROA
  • Creating overall messaging, copy and collaterals for existing and new
    products for email, advertisement and video campaigns
  • Creating, managing and maintaining various content for social media
    accounts and product websites, resulting in increasing followers on
    LinkedIn by 200%
  • Monitoring and optimizing SEO initiatives such as increasing paid
    search conversions
  • Analyzing and reporting data from platforms like Google Analytics to
    make sound strategic decisions
  • Providing direction and guidance to colleagues engaged in marketing
  • Budgeting media plans for each quarter with allowable spend
  • Utilizing CRM data to create customer communication campaigns and
    gathering insights
  • Summarizing and analyzing survey and poll results; then applying and
    optimizing to projects and strategies
  • Implementing and streamlining product launch processes between
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Fluid Talent can immediately boost your capabilities with creative, design, production, and strategic skills.
If you’re ready to see how we can fill the skills gap in your marketing teams, Minaz can help you explore your managed services options.