Product Marketing Manager – Vancouver, Canada
About the candidate
Louise is a self-motivated individual who appreciates awesome tools that make lives easier for the greater good. She possess a positive can-do attitude, that proves her successes in new challenges. Curiosity drives her flexibility and willingness to adapt to various projects, which has
resulted in many achievements. Louise is from a SaaS background.
Skills:
- Adobe Creative Suite
- ASAN
- Market
- Microsoft Dynamic
- Jir
- Confluence
Experience:
- Developing and executing high-level marketing and GTM strategies for
multiple software suites in collaboration with various product manager - Developing positioning, value propositions, messaging and personas to
be used in each product launch and ongoing campaign - Identifying each of the customer’s pain points, barriers and challenges,
then creating and distributing the right message - Executing and coordinating all marketing aspects of a product launch
including brand consistency, advertising, website, digital advertising
and social campaigns - Planning, directing and executing creatives for online campaigns
resulting in doubling revenue target and achieving 17x in ROA - Creating overall messaging, copy and collaterals for existing and new
products for email, advertisement and video campaigns - Creating, managing and maintaining various content for social media
accounts and product websites, resulting in increasing followers on
LinkedIn by 200% - Monitoring and optimizing SEO initiatives such as increasing paid
search conversions - Analyzing and reporting data from platforms like Google Analytics to
make sound strategic decisions - Providing direction and guidance to colleagues engaged in marketing
collaterals - Budgeting media plans for each quarter with allowable spend
- Utilizing CRM data to create customer communication campaigns and
gathering insights - Summarizing and analyzing survey and poll results; then applying and
optimizing to projects and strategies - Implementing and streamlining product launch processes between
departments
