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Product Marketing Manager – US

About the candidate 

Vineet is a marketing leader with more than 14 years of experience, adept at developing customer centric value propositions and crafting marketing programs that deliver business results.


  • Quantified Revenue Growth
  • Strategic hands on delivery of Global marketing strategy
  • Drive digital transformation strategy
  • Collabratively delivering GTM planning with cross functional stake holders
  • Identifying demand gen persona’s, profiles and best use case scenarios


  • Created processes and frameworks that evaluate plan health, accelerate
    time-to-market for new products in the pipeline
  • Conducted roadshows to educate Product teams on process
  • Led positioning and messaging for API network and collaboration
    products such as Public workspace
  • Orchestrated go-to-market elements such as website pages, webinars,
    blog posts, social posts and press releases to increase awareness and
    adoption of the products. Increased listings on API network by 70%
  • Led messaging and content development of  API platform for
  • Develop go-to-market plan including buyer journeys, key personas,
    ideal customer profile and use cases to enable targeted demand gen
    activities in collaboration with sales and customer services teams
  • Launched Global service in 20+ countries(across LATAM, EMEA, APAC)
    by creating go-to-market frameworks and working cross-functionally
    with product, engineering, creative and media teams
  • Created a user-centric migration strategy  to ensure subscriber retention by collaborating with product and marketing team
  • Led value proposition development, consumer acquisition, engagement and retention. Setup and drove success metrics. Increased registered base by 5X
  • Leveraged insights for product improvements and drive growth initiatives. Increased MAUs and DAUs by 40%
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