Product Marketing Manager – US

About the candidate 

Vineet is a marketing leader with more than 14 years of experience, adept at developing customer centric value propositions and crafting marketing programs that deliver business results.

Skills 

• Quantified Revenue Growth
• Strategic hands on delivery of Global marketing strategy
• Drive digital transformation strategy
• Collabratively delivering GTM planning with cross functional stake holders
• Identifying demand gen persona’s, profiles and best use case scenarios

Experience  

• Created processes and frameworks that evaluate plan health, accelerate
  time-to-market for new products in the pipeline
• Conducted roadshows to educate Product teams on process
• Led positioning and messaging for API network and collaboration
  products such as Public workspace
• Orchestrated go-to-market elements such as website pages, webinars,
  blog posts, social posts and press releases to increase awareness and
  adoption of the products. Increased listings on API network by 70%
• Led messaging and content development of  API platform for
• Develop go-to-market plan including buyer journeys, key personas,
  ideal customer profile and use cases to enable targeted demand gen
  activities in collaboration with sales and customer services teams
• Launched Global service in 20+ countries(across LATAM, EMEA, APAC)
  by creating go-to-market frameworks and working cross-functionally
  with product, engineering, creative and media teams
• Created a user-centric migration strategy  to ensure subscriber retention by collaborating with product and marketing team
• Led value proposition development, consumer acquisition, engagement and retention. Setup and drove success metrics. Increased registered base by 5X
• Leveraged insights for product improvements and drive growth initiatives. Increased MAUs and DAUs by 40%