Product Marketing Manager – UK – Madhu

About the candidate 

Madhu is a dynamic and results-oriented Product Marketing Manager with over a decade of impactful marketing experience across SaaS technology, fintech, and digital platforms. Specializing in product positioning, go-to-market strategies, and driving product adoption, She brings a proven track record of success in crafting compelling, customer-centric messaging that powers sales enablement and maximizes market impact.

Skills 

• • Market & Competitor Research
  • Product Positioning & Messaging Development
  • Go-to-market Strategy
  • Sales Enablement
  • Storytelling and Content Development
  • Cross-functional Collaboration
  • Navigating and Aligning Stakeholders with Competing Priorities
  • Project Management
  • Communication
  • Budget management

Experience

• Develop compelling product positioning, messaging, sales enablement content, and campaigns to drive product adoption and customer engagement.
• Champion customer needs to shape and execute high-growth go-to-market strategies that align with business objectives.
• Combine strategic planning with hands-on execution, balancing long-term vision with immediate deliverables.
• Collaborate across teams to ensure messaging resonates with target audiences and achieves measurable results.
• Established the Product Marketing discipline for a digital investor communication platform, directly contributing to a 25% revenue increase in the first year.
• Conducted ongoing competitive analysis to position products effectively within the UK market, developing targeted messaging and propositions for key customer segments.
• Led three major product launches from ideation to execution, ensuring maximum adoption through tailored go-to-market strategies.
• Developed sales enablement tools, collateral, and training sessions, directly impacting sales performance and improving deal conversion rates.
• Worked cross-functionally with product, sales, and commercial teams to align on strategy, creating a cohesive feedback loop between market needs and product development.
• Responsible for leading the Product Marketing initiatives for Toku, a leading cloud communications provider in Asia Pacific
• Led the global product marketing strategy, concentrating on the mid-market segment in North America. My efforts were dedicated to improving user adoption, retention, and engagement for our mid-market product offering.
• Orchestrated impactful go-to-market strategies for mid-market segment products in North America, resulting in $4 million in annual revenue.
• Led global B2B product marketing team across EMEA, AMS & APAC regions, achieving top rankings for SaaS products in analyst reports.
• Conducted market research to inform product development initiatives and secured top rankings for SaaS products in analyst reports.
• Achieved substantial increase in market share and product awareness through new positioning and messaging strategies.
• Nurtured relationships with industry analysts and media outlets to elevate brand reputation.
• Successfully launched independent product division, propelling market share by 30% in APAC region.
• Managed in country campaigns and content strategy based on business led requirements