Product Marketing Manager
About the candidate
David is a senior product marketer with over 20 years’ experience of creating, delivering and managing Go to Market strategies in enterprise and SMB SaaS software and services in Retail, Grocery, CPG and HR. Ex. Acccenture, BT, Capita.
Skills
- Created the Go to Market Plan and new positioning brief for the solution portfolio
- Owned the win/loss programme and compintel, delivering insight to SLT, Marketing and Product.
- Planned and executed the launch of new data product including sales enablement eg briefing
webinars, battlecard, solution sheet and sales deck, delivering 31 enterprise leads on day one. - Drove impact and demand gen through core messaging and themes for multiple campaigns
- Ran the comms exercise to all customers advising of the change to continuous updates and the
need to migrate to SaaS – this initiated $ms of pipeline for migration prospects - Created and implemented an end-to-end GTM framework from research phase through to sales
and marketing enablement and launch campaigns and business readiness - Planned and drove GTMs through cross-functional teams for a major platform upgrade, social
comms app launch and bureau payroll launch - Collaborating with Marketing, drove customer comms, out bound and inbound lead gen, cross-sell,
digital, social and content marketing campaigns - Develop the value propositions, and messaging strategies for new
products to cross sell into the customer base and enhance the core product offering - Initiated, drove and executed global launches of two new products and one new featur
- Lead cross-functional teams to deliver comms, content, lead gen, sales enablement (both direct and
channel), brand awareness and thought leadership webinars - Exceeded main KPI for launches (MQL creation) in high-growth environment (40% year-on-year)
- New role to define and execute Go to Market strategy for portfolio of HR software products incl:
target market, competitor and market analysis, value prop, messaging, positioning & personas - Created and executed digital marketing and launch campaigns with Marketing and Product
including sales enablement, collateral and event - Established cross-functional team and managed SLT stakeholders in Product, Sales and Marketing
- Move Company to be market needs-driven, based on robust market and competitor analysis
- Established Product Marketing function, managing stakeholders & SLT
- Global launch of new data & analytics platform including sales
enablement, digital marketing campaign and PR - Increased conversion rates and reduced average sales cycle length
- Rationalised portfolio then launched new software solutions aligned to market needs
