Product Marketing Manager

About the candidate 

Sinead has extensive Product Marketing experience and has previously worked for Asana , Seek ( and Indeed competitor) in Australia.

Skills 

• • Product Marketing
  • GTM Strategy
  • Positioning and Messaging
  • Product Launch Management
  • Content Development
  • Customer & Market Research
  • Competitive Analysis
  • Sales Enablement & Training
  • Data Analysis
  • Customer-centric Storytelling
  • Project Management
  • Cross-Functional Collaboration

Tech Stack 

• • Marketo
  • Salesforce
  • Google Analytics
  • Outreach
  • Gong
  • Quicksight
  • Mixpanel
  • Asana / Notion / Click Up
  • Highspot
  • Adobe Design Suite
  • Canva
  • Figma

Experience

• Led Product Marketing strategy as founding PMM, establishing core frameworks
  and processes.
• Refined positioning and messaging
• Optimised customer targeting and messaging strategy, working closely with
  Marketing to drive a 15% increase in lead conversion rates.
• Created competitive analysis program, delivering strategic insights and enabling
  sales with competitive positioning increasing win rates by 10%.
• Provided the Product Org with insights on market trends, customer needs and
  opportunities to inform the product roadmap.
• Produced full suite of marketing assets including case studies, playbooks, pitch
  decks, one pagers, demos and sales enablement, all contributing to QoQ revenue
  growth
• Led EMEA Revenue Content strategy, developing sales and marketing materials
  that supported consistent regional pipeline growth.
• Spearheaded a cross-functional alignment initiative.
• Supported regional lifecycle marketing campaigns with localised positioning.
• Led localisation initiatives that adapted US narratives for global markets, ensuring
  region specific messaging with cultural relevance.
• Managing sales plays and programs.
• Drove PLG success by working closely with Product, Sales and Customer Success on
  converting free active users, trials and referrals.
• Promoted to set up a new department, reporting directly to the EMEA General
  Manager. Role involved analysing business performance and running product and
  sales plays to close specific business gaps and increase ACV sizes.
• Developed data-driven product marketing strategy aligned with business objectives
  and market trends, driving long term growth.
• Partnered with demand generation teams to optimise marketing funnels.
• Led GTM execution for product launches, creating sales enablement assets (demos,
  one-pagers, case studies) to support adoption.
• Worked closely with product and engineering teams to develop compelling
  positioning that emphasises business value and differentiation in market.
• Conducted competitive analysis and customer research to inform product
  positioning, differentiating offerings in key markets.