Snr. Campaign Manager 

About the candidate 

Patrick is a Result-orientated product team leader with experience developing, implementing and supporting complex infrastructures for fast growing startups and Big Tech.  He hase a proven track record in product marketing management, and is deeply passionate about creating innovative solutions that solve user needs and drive business growth.  Noteworthy achievements include
leading a team to increase user engagement by 25% and executing campaigns that lead to over 200% MQL.

Skills 

• AWS
• AZURE
• Sales Enablement
• Brand Marketing
• Competitive intelligence
• Positioning and messaging
• Voice of the Customer
• PPC/Paid media
• User research
• User Stories A/B Testing
• Buyer Personas
• Project management
• Product Roadmap
• Cross-functional Market Research
• Copywriting
• Data analysis
• Storytelling
• Go-to-Market Strategy
• Product Adoption
• Market Research
• Demand-gen
• Python
• Hubspot
• UX/Customer Journey
• JIRA
• ASANA
• Google Analytics
• Competitor Analysis
• Customer Journey
• Multi-channel marketing
• JavaScript
• SQL
• Software Development Cycle
• APIs
• Product management Technical writing
• Sales presentations
• Business Development
• Product Strategy
• Google Suite
• Marketo
• GTM Content Strategy
• Business Intelligence
• Google Analytics/Web Analytics
• Tableau
• Customer Segmentation
• Marketo
• Salesforce
• Power-BI
• AI
• Data
• Events
• Hubspot
• Email

Experience  

Meta – Led Go-To-Market campaigns of enterprise CRM platform & crafted engaging messaging to increase visibility and market influence.

– Led and executed on sales & marketing strategies by prospecting brands and companies that meet the ICPWorked with cross-functional team and internal stakeholders to drive the sales
pipeline supporting CRM & qualifying prospects
– Prioritized and manage enterprise accounts in discovery calls to assess company’s
compatibility and integration
– Recorded over $800,000 + year-to-date and met monthly and quarterly sales goals achieved % 80 Quota (4 months)
– Managed the day-to-day email campaigns for our B2B partners, as well as the automated email campaigns for B2C
– Applied the unique brand messaging required for customers in a variety of channels to develop channel-specific marketing materials for sales support in direct and
distribution territories, and in growing channels
– Monitored A/B testing to maximize conversion rates on paid search, organic search, display ads, email campaigns, direct mail
– Assisted in the migration of Google Analytics 4 and implementation of Salesforce
– Marketing Cloud features, ensuring a smooth transition and optimal utilization of marketing resources
– Ensured that all campaigns were executed within the established budget and maintain production schedule
– Developed market research projects to gain insights into user behaviors and
– preferences identified and leveraged new opportunities in the market, resulting in an increase of lead generation by 30%
– Monitored marketing automation for our CRM platform to support web analysis and reporting needs Salesforce account Engagement Studio, and Marketo integration with Salesforce

– Create over 35 YouTube videos using Adobe Premiere Pro for prospects in industry specific verticals (Finance, Health, Travel, Hospitality sectors etc.)
– Create sales enablement marketing collateral(product description pages) to outline features and benefits of product releases collateral, including product videos,
presentations and user guides generated 25% more active users
– Analyze market research to position products & identifying key features in products that will appeal to B2B companies
– Collaborating on naming, fact sheets, FAQ, and white papers development prior to product launch
– Develop threat intelligence Go-to-Market plan with Sales, Product and Researchm and oversee product KPIs and overall budget
– Populate campaign analytics to Marketing Dashboard for optimization and visualization
– Define and implement go-to-market strategies optimized product positioning to drive growth, resulting in a 20% increase in customer satisfaction with our Amazon
(AWS), Google Cloud Platform (GCP), and Microsoft cloud compatibility
– Manage product demos and trained sales teams on product capabilities expedited sales cycle by 35%
– Develop engaging product messaging and content for various online and print campaigns achieved a 25% conversion rate
– Analyze market research to position products & Identifying key features in products that will appeal to B2B companies
– Develop launch campaign calendar with Content / Performance / Local Marketing functions to ensure consistent and compelling messages across marketing channels
(Landing pages, paid ad creatives, blog posts, product page, sales brochures)