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Snr. Campaign Manager 

About the candidate 

Patrick is a Result-orientated product team leader with experience developing, implementing and supporting complex infrastructures for fast growing startups and Big Tech.  He hase a proven track record in product marketing management, and is deeply passionate about creating innovative solutions that solve user needs and drive business growth.  Noteworthy achievements include
leading a team to increase user engagement by 25% and executing campaigns that lead to over 200% MQL.


  • AWS
  • Sales Enablement
  • Brand Marketing
  • Competitive intelligence
  • Positioning and messaging
  • Voice of the Customer
  • PPC/Paid media
  • User research
  • User Stories A/B Testing
  • Buyer Personas
  • Project management
  • Product Roadmap
  • Cross-functional Market Research
  • Copywriting
  • Data analysis
  • Storytelling
  • Go-to-Market Strategy
  • Product Adoption
  • Market Research
  • Demand-gen
  • Python
  • Hubspot
  • UX/Customer Journey
  • JIRA
  • Google Analytics
  • Competitor Analysis
  • Customer Journey
  • Multi-channel marketing
  • JavaScript
  • SQL
  • Software Development Cycle
  • APIs
  • Product management Technical writing
  • Sales presentations
  • Business Development
  • Product Strategy
  • Google Suite
  • Marketo
  • GTM Content Strategy
  • Business Intelligence
  • Google Analytics/Web Analytics
  • Tableau
  • Customer Segmentation
  • Marketo
  • Salesforce
  • Power-BI
  • AI
  • Data
  • Events
  • Hubspot
  • Email


Meta – Led Go-To-Market campaigns of enterprise CRM platform & crafted engaging messaging to increase visibility and market influence.

– Led and executed on sales & marketing strategies by prospecting brands and companies that meet the ICPWorked with cross-functional team and internal stakeholders to drive the sales
pipeline supporting CRM & qualifying prospects
– Prioritized and manage enterprise accounts in discovery calls to assess company’s
compatibility and integration
– Recorded over $800,000 + year-to-date and met monthly and quarterly sales goals achieved % 80 Quota (4 months)
– Managed the day-to-day email campaigns for our B2B partners, as well as the automated email campaigns for B2C
– Applied the unique brand messaging required for customers in a variety of channels to develop channel-specific marketing materials for sales support in direct and
distribution territories, and in growing channels
– Monitored A/B testing to maximize conversion rates on paid search, organic search, display ads, email campaigns, direct mail
– Assisted in the migration of Google Analytics 4 and implementation of Salesforce
– Marketing Cloud features, ensuring a smooth transition and optimal utilization of marketing resources
– Ensured that all campaigns were executed within the established budget and maintain production schedule
– Developed market research projects to gain insights into user behaviors and
– preferences identified and leveraged new opportunities in the market, resulting in an increase of lead generation by 30%
– Monitored marketing automation for our CRM platform to support web analysis and reporting needs Salesforce account Engagement Studio, and Marketo integration with Salesforce

– Create over 35 YouTube videos using Adobe Premiere Pro for prospects in industry specific verticals (Finance, Health, Travel, Hospitality sectors etc.)
– Create sales enablement marketing collateral(product description pages) to outline features and benefits of product releases collateral, including product videos,
presentations and user guides generated 25% more active users
– Analyze market research to position products & identifying key features in products that will appeal to B2B companies
– Collaborating on naming, fact sheets, FAQ, and white papers development prior to product launch
– Develop threat intelligence Go-to-Market plan with Sales, Product and Researchm and oversee product KPIs and overall budget
– Populate campaign analytics to Marketing Dashboard for optimization and visualization
– Define and implement go-to-market strategies optimized product positioning to drive growth, resulting in a 20% increase in customer satisfaction with our Amazon
(AWS), Google Cloud Platform (GCP), and Microsoft cloud compatibility
– Manage product demos and trained sales teams on product capabilities expedited sales cycle by 35%
– Develop engaging product messaging and content for various online and print campaigns achieved a 25% conversion rate
– Analyze market research to position products & Identifying key features in products that will appeal to B2B companies
– Develop launch campaign calendar with Content / Performance / Local Marketing functions to ensure consistent and compelling messages across marketing channels
(Landing pages, paid ad creatives, blog posts, product page, sales brochures)

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