Product Marketing Manager – Moises
About this candidate
Moises is Product Marketing Manager certified as a PMA Product Marketing Manager and Project Management Professional
(PMP)® with over 8 years of experience. who specializes in leading and developing growth, branding, marketing, and
commercial strategies for multinational companies across diverse industries, including technology, automotive,
insurance, design, and advertising. My expertise extends to managing global stakeholders in EMEA, APAC, North
America, LATAM, and the Caribbean. Passionate about program management, branding, and both qualitative and
quantitative market research.
Skills:
• Go-to-Market
• Product Launches
• Stakeholder Management
• Sales Enablement
• Product Roadmap
• Consumer Insights
• Product positioning
• Project Management
• Cross-functional projects
PROFESSIONAL EXPERIENCE
LinkedIn is a business and employment-focused social media platform. It is primarily used for professional
networking and career development, and allows jobseekers to post their CVs and employers to post jobs. LinkedIn
has more than 1 billion registered members from over 200 countries and territories.
Regional Product Marketing Strategy & Execution across EMEA & LATAM. Develop product positioning and
messaging strategies by deeply understanding the target market and customer needs. Conduct quantitative and
qualitative market research to identify market trends, customer needs, and competitive landscape. Collaborate
with sales teams to create sales enablement materials, including presentations and battle cards. Plan and
coordinate GTM product launch activities. Report and update on competitor activities, product developments, and
marketing initiatives, including the creation of battle cards. Definition and tracking of key performance indicators
(KPIs) to measure the success of product marketing initiatives.
• Developed initiatives that increased 35% product adoption in the region.
• Managed regional product launch project that increased revenue in EMEA and LATAM by +$45M USD in
one Q.
• Influenced priorization and development of product enhancement that will help the business capture $100M
in upside.
• Developed sales assets that increased asset utilisation by 60%.
Meta:
Meta is a multinational technology conglomerate based in Menlo Park, California. The company is the parent
organization of Facebook, Instagram, and WhatsApp, among other subsidiaries.
Developed and managed growth program for SMB advertisers from APAC, LATAM and CEE, with the goal of
driving scalable revenue growth in these regions. Collaborated with internal teams and Meta Authorised Sales
Partners to operationalise and scale up digital marketing solutions for the E-commerce, Retail and CPG industries.
Coordinated teams across different geographies and time zones. Defined program scope, timeline, and
deliverables. Facilitated meetings with key leaders and project team members.
• 45% annual growth in advertisers revenue.
• Built the foundations and GTM framework for new target segment.
• Developed cross-functional interaction that increased the commitment and involvement of global teams in
the program, for which I was commended by Director.
