Product Marketing Manager

About this candidate

Rossanna has 15 years of experience in digital marketing, advertising and product marketing –9 with leading Tech companies operating at global scale. Capable of translating market trends and customer needs into products, and of leading effective go-to-market initiatives. Driving product and revenue growth has always been her driver. Experienced in working with different company sizes (50-80K employees) and maturity, in high cross-functional roles. Fluent Italian speaker.

PROFESSIONAL  EXPERIENCE

• Leading a growth vertical through research and testing and
• Go-to-market launch strategies in collaboration with marketing, sales, product, analytics, and other key cross-functional teams.
• Driving go-to-market launch strategies for Right to Work and Identity Verification Wallet in the UK.
• Streamlining processes for cross-functional collaboration on product and campaign launches
• Annual planning.
• Scaling product marketing efforts globally by operationalising resources such as playbooks for regional marketing teams
• Outbound:
  • building and driving end-to-end GTM strategies and execution to increase adoption of Conversions API and Ad Products (Facebook, Instagram, Whatsapp, Messenger) in EMEA.
  • Sales enablement
  • External activations
  • Regional programs
  • Measurement and reporting.
  • A highly cross-functional role.
• Inbound:
  • Scoping
  • Executing on market feedback to influence product roadmaps in the medium and long term.
• Owned iROAS testing and product implementation roadmaps
• Supporting a leading subscription streaming service company.
• Worked with Ads Product and Engineering teams to coordinate the execution of over $xxxM in tests over 12 months.
• Developed a multi-phased strategy for 2020-2021 that improved client’s cost per incremental results by 28% and ROAS by 20%.
• Drove US GTM plan to scale adoption of Shopping Ads, resulting in +32% YoY adoption.
• Increased luxury vertical spend by 67% in 2018 vs 2017
• Ran inbound research to redefine how major luxury brands invest on Facebook and Instagram, and developed GTM strategies that increased spend on lower funnel campaign objectives by 50%.