Product Marketing Manager

About the candidate 

Andrew is an accomplished Product Marketing Manager with over ten years of experience in dynamic SaaS environments. Proven expertise in developing and implementing global marketing strategies, aligning product vision with commercial goals, and driving successful product launches. Skilled in crafting compelling, differentiated messaging and conducting comprehensive research to stay on top of market trends. Adept at enabling sales teams with high-quality resources and fostering cross-functional collaboration to deliver impactful projects. Recognised for strategic vision, storytelling abilities, and a proactive approach to identifying growth opportunities. Passionate about customer advocacy, inclusive leadership, and achieving measurable growth.

Skills

• Strategic Visioning
• Creative Storytelling
• Market Intelligence
• Cross-functional Collaboration
• Sales Enablement
• Product Launch Management
• Customer Advocacy
• Data-Driven Decision Making
• Results-Oriented

Experience  

• Messaging & Positioning: Revitalised the messaging framework through primary customer research,
  integrating key value pillars, buyer-centric messaging, and relevant use cases.
• Product Launches: Orchestrated the Smart Audit + Shield bundle campaign under the data privacy
  proposition. This increased multi-product sales from 5% to 20% in FY24.
• Sales Enablement: Overhauled enablement resources, ensuring sales teams were equipped with upto-date factsheets, discovery questions, pitch and proposal decks, and compelling anecdotes.
• Campaign Management: Developed and rolled out a “Campaign-in-a-box” initiative to lead market
  campaigns and better support the demand generation team.
• Customer Advocacy: Developed the first User Groups for Smart Audit, focused on product adoption
  and retention, fostering a community of engaged users, and driving long-term customer satisfaction.
• Market & Competitive Research: Pioneered the “Voice of the Seller” initiative, gathering critical
  market intelligence to enhance sales enablement and insights-led campaigns.
• Metrics & ROI: Devised PMM metrics dashboards to track key performance indicators and developed a
  business case and ROI calculator to streamline sales processes and increase ACV.
• Strategic Planning & Growth: Spearheaded a GTM strategy alignment for EMEA, driving an 18% YoY
  growth. Instituted win/loss and TAM analyses alongside prospecting kits for consistent QoQ growth.
• Messaging, Campaigns & Customer Advocacy: Directed the EMEA BU’s GTM approach, leveraging
  market insights, customer feedback, and win/loss analytics. Facilitated collaboration with commercial
  leaders emphasising intelligence, persona messaging, campaign support, and precise targeting.
  Innovated the “Voice of the Customer” program, significantly amplifying customer advocacy.
• Collaboration & Global Influence: Established a robust feedback loop with the Centre of Excellence,
  influencing global campaigns and providing market feedback.
• Sales Enablement: Led the mid-year SKO, devising the agenda and collaborating with stakeholders to
  ensure a successful enablement event for EMEA commercial team.