Product Marketing Manager – Canada
About the candidate
Jeff is a data-driven and creative marketing professional with progressive experience
leading modern marketing teams and bringing effective cross-channel programs to life.
Recognized as a results-oriented leader, I have a strong track record of empowering team
members through dynamic coaching, building credibility with executive leadership, and
leveraging digital fluency to deliver impactful customer experiences and drive business
objectives. With experience at Pinterest, Meta & Microsoft.
Skills
- Marketing strategy
- Channel marketing
- Campaign management
- Executive presentations
- Agency relations
- Project management
- Content development
- Customer journey design
- Event management
- Marketing automation
- Adobe Photoshop & Lightroom
- Competitive intelligence
Experience
- Lead third-party measurement solution expertise for XFN groups and sales organization
- Managed operations, go-to-market strategy and execution for 30+ measurement and
commerce partner solutions, including solution assessment and relationship management - Used performance data and insights to guide strategic planning and implementation of third party measurement solutions and commerce integrations
- Delivered platform and product expertise, and consultancy in media planning, strategy and
measurement to our Fortune 1000, multi-channel advertisers - Delivered $35M+ annual revenue through advertiser spend on platform, driven through
solution sell-in and product evangelism, with consistent 20% QoQ growth - Used performance data and insights to guide strategy and implementation of Facebook
solutions, with measurable business results for our partners and advertisers - Led and supported Global Product Marketing, accountable for GTM of the SOTI ONE Platform
- Built strategic sales enablement programs to support channel strategy and partner growth
- Optimized product marketing processes and cross-functional change management
- Deliver educational and technical product training to customers and partners to maximize
product adoption and retention - Led product marketing activities in collaboration with Partner segment to drive topline
revenue, gross margin profitability, increase share and grow brand loyalty - Led strategy and execution of marketing programs with a sharp focus on increasing sell-in
and sell-through QoQ/YoY - Managed commercial pricing planning and programs, driven by market seasonality, gross
margin profitability, and YoY growth targets - Supported management of $4M Surface commercial marketing budget (OPEX/MDF)
