Marketing Programs Manager

About the candidate 

Location: Ontario, Canada

Natasha is a results-oriented professional with 12+ years of experience and a proven knowledge of marketing strategy, campaign
management, marketing analytics, and digital marketing. Her experience spans SaaS, B2B and Event Management amongst others.

Skills 

• Google Analytics
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Paid Media for Facebook, Twitter,
  Instagram, LinkedIn and YouTube
• Programmatic Ad Buying
• Neilson Brand Effect Studies
• Social Media Listening (i.e. Sysomos)
  Marketing Mix Modeling (i.e.
  mPhasize)
• Microsoft Virtual Advanced Analysis
  and Big Data
• Website Optimization
• Research and Analytical Skills
• Understanding of Social Algorithms
• Data Visualization
• Event Planning and Management
• Strategic Campaign Planning
• Customer Relationship Management
  (CRM – i.e. Salesforce)

Experience  

• Create integrated marketing campaigns that meet business and marketing strategies and objectives.
• Partner with appropriate teams to ensure overall process of creation, implementation, communication and
  monitoring of marketing campaigns within the services portfolio.
• Participate in team meetings and take a leadership role in calendar and budget planning for the team to ensure
  visibility to key dates, meeting requirements and budget updates.
• Translate marketing objectives and consumer insights into communication strategy.
• Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns.
• Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where
  required, take corrective actions to achieve targets.
• Stay current with industry and marketing trends to ensure continuous improvement and ongoing skills development.
• Take an active role in finding process improvements to drive increased efficiency in the marketing team.
• Build and analyze reports to provide visibility into marketing campaign results and measure campaign
  effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution,
  and ROI.
• Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness
  and position the brand as a legal innovation leader
• Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity
• Collaborate with North American and Global team/resources on re-brand activation and adoption
• Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of company
  product solutions, and market leadership
• Assumed ownership of the brand’s equity and trademarks.
• Provide ongoing guidance to Segment Marketing Managers and other business groups by
  overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
• Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e.
  impressions, followers, CTR, downloads, leads generated, revenue, etc.)
• Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand
  generation
• Project management – management of multiple crossfunctional campaign /initiatives
• Internal and external communication – development and execution of content for an omni channel marketing
  approach
• Corporate website – overall site management and optimization including branding, content development
  and positioning, customer journey and messaging
• Management of the creative process to ensure timely development or amendment of collaterals, working with
  remote creative teams
• Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
• Event management – management of sponsorships,events, and strategic partnerships with select associations
• Developing cross- functional objective driven incentive promotions to deliver growth in existing and new
  customers
• Whitespace – leading the development of whitespace strategy and execution
• Budgeting – monitoring and tracking to ensure ROI and efficiency of spend