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Marketing Programs Manager

About the candidate 

Location: Ontario, Canada

Natasha is a results-oriented professional with 12+ years of experience and a proven knowledge of marketing strategy, campaign
management, marketing analytics, and digital marketing. Her experience spans SaaS, B2B and Event Management amongst others.


  • Google Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Paid Media for Facebook, Twitter,
    Instagram, LinkedIn and YouTube
  • Programmatic Ad Buying
  • Neilson Brand Effect Studies
  • Social Media Listening (i.e. Sysomos)
    Marketing Mix Modeling (i.e.
  • Microsoft Virtual Advanced Analysis
    and Big Data
  • Website Optimization
  • Research and Analytical Skills
  • Understanding of Social Algorithms
  • Data Visualization
  • Event Planning and Management
  • Strategic Campaign Planning
  • Customer Relationship Management
    (CRM – i.e. Salesforce)


  • Create integrated marketing campaigns that meet business and marketing strategies and objectives.
  • Partner with appropriate teams to ensure overall process of creation, implementation, communication and
    monitoring of marketing campaigns within the services portfolio.
  • Participate in team meetings and take a leadership role in calendar and budget planning for the team to ensure
    visibility to key dates, meeting requirements and budget updates.
  • Translate marketing objectives and consumer insights into communication strategy.
  • Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns.
  • Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where
    required, take corrective actions to achieve targets.
  • Stay current with industry and marketing trends to ensure continuous improvement and ongoing skills development.
  • Take an active role in finding process improvements to drive increased efficiency in the marketing team.
  • Build and analyze reports to provide visibility into marketing campaign results and measure campaign
    effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution,
    and ROI.
  • Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness
    and position the brand as a legal innovation leader
  • Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity
  • Collaborate with North American and Global team/resources on re-brand activation and adoption
  • Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of company
    product solutions, and market leadership
  • Assumed ownership of the brand’s equity and trademarks.
  • Provide ongoing guidance to Segment Marketing Managers and other business groups by
    overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
  • Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e.
    impressions, followers, CTR, downloads, leads generated, revenue, etc.)
  • Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand
  • Project management – management of multiple crossfunctional campaign /initiatives
  • Internal and external communication – development and execution of content for an omni channel marketing
  • Corporate website – overall site management and optimization including branding, content development
    and positioning, customer journey and messaging
  • Management of the creative process to ensure timely development or amendment of collaterals, working with
    remote creative teams
  • Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
  • Event management – management of sponsorships,events, and strategic partnerships with select associations
  • Developing cross- functional objective driven incentive promotions to deliver growth in existing and new
  • Whitespace – leading the development of whitespace strategy and execution
  • Budgeting – monitoring and tracking to ensure ROI and efficiency of spend
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Fluid Talent can immediately boost your capabilities with creative, design, production, and strategic skills.
If you’re ready to see how we can fill the skills gap in your marketing teams, Minaz can help you explore your managed services options.