Marketing Program Manager

About the candidate 

Kay has demonstrated excellence in program management, continuous process improvements, and community engagement. Radical success in project milestones, business infrastructure, performance measurement, and growth strategy. Support sales in driving business growth by planning, executing, and measuring integrated strategic plans, including enablement programs, campaign launches, marketing events, and engagements across verticals and market segments. Seasoned in building credibility with executive management and key stakeholders — showcasing excellent communication and interpersonal skills

Skills 

• • Email
  • Social
  • A/B Testing
  • Adobe Suite
  • AEM
  • Sales Navigator
  • Wrike
  • Eloqua
  • Confluence
  • Project Planning

Experience

• Led quarterly planning strategy, management, execution, and across ecosystem coordination of a variety of industry specific (Communications, Media & Entertainment, Gaming) allbound programs and regional campaigns to influence and progress the
  development of pipeline, including identification of the target markets, asset development, social media strategy, and marketing events such as digital webcasts, in-person trade shows/conferences, and promotional events. Managed and maintained FY24 program budgets for demand generation activities.
• Planned (3) exhibition engagement at 3 global third-party conferences and (5) Oracle lead enterprise account based promotional events. Created presentations, promotional external marketing assets – landing pages, invitations, social post/Ads. Traveled and
  provided local support as needed.
• Reviewed campaign performance by tracking MQLs and data intelligence insights.
• Reported on analytics uncovered then actioned on insights to optimize the effectiveness of the campaigns and events. contributed to $2M in the pipeline within 3 quarters.
• Managed NA Cloud Infrastructure GTM programs; responsible for all aspects of programmatic campaign enablement and execution for three sales business development organizations.
• Streamlined project plans, enabled decision-making, centralized strategic processes, coordinated internal resources to ensure successful project completion, and optimize change management.
• Built demand-generation campaigns and interfacing with sales leaders (GVP & SVP) for execution in-person and digital tactics across the inbound/outbound funnel. Analyzed and presented KPI data weekly for demand generation campaigns to senior
  executive Business Development and senior sales leaders while working toward deadlines with a high degree of accuracy for operational excellence.
• Managed quarterly sales-cycle progression and campaigns/program execution using Oracle’s SI dashboard.
• Created and disrupted weekly marketing communications; organized, designed, and created 16 confluence pages for effective project management and organizational use.
• Established strong cross-group working relationships with executive leaders/stakeholders and demonstrated exceptional organizational skills and attention to detail.
• Strong ability to think analytically, act tactically, and communicate effectively using collaboration tools (confluence, slack, outlook email, zoom).