Marketing Program / Campaign Manager
About the candidate
Location: Toronto
Rashi has extensive experience in the B2B SaaS world with hands on nurture and retention campaign management expertise.
Skills
•8+ years of integrated marketing management experience
•Modern B2B marketer with an ability to integrate traditional marketing endeavors with marketing automation tools to empower marketing assets and achieve business growth and financial success
•7+ years of Digital Marketing and Campaign Management experience building and managing consumer-centric inbound and outbound integrated marketing programs leveraging various channels
•7+ years of Marketing Automation experience including program execution, reporting, tracking, and supporting marketing automation tools
•7+ years of years of experience maintaining and optimizing marketing automation process and systems to maximize efficiency and revenue
•Strong project management skills and proven track record of successfully developing and managing integrated marketing plans from planning through to execution of tactics
•Led the onboarding of Pardot, Salesforce Engage and integration of Salesforce with other automation, CMS, and MarTech tools
• CRM Software – Salesforce
• Marketing Automation – Salesforce Marketing Cloud, Pardot, Salesforce Engage, and Mailchimp
• CMS – Vimeo, WordPress and SharePoint
•Other Automation Tools – Zapier and Survey Monkey
•Adobe Suite
•Account-Based Marketing
•Email Marketing and Automation
•Sales Funnel Management
•Digital Marketing
•Campaign management
•Data-driven marketing and data visualization
•Website design and management
•Content creation and modern storytelling
•Performance reporting
•Business and Marketing Strategy
•Managing cross functional teams
•Project Management
Experience
•Developed and executed a content strategy around strategic business goals utilizing multi-channel marketing and produced over 100% revenue growth from content-based marketing programs sourced opportunities (over million dollars in pipeline)
•Led and supported end-to-end campaign activities to maximize campaign reach and impact
•Monitored campaign performance and reported actionable insights to the senior management team
•Collaborated closely with various key stakeholders including product development, sales and business development, customer success to understand and provide solution for their needs and challenges
•Served as the subject matter expert on marketing automation, maintaining database health, executing campaigns and reporting strategic insights to key stakeholders
•Identified and sources content ideas to fill the gap to align key business objectives to help shape the dialogue between sales team/customer success and prospects
•Led development of engaging customer-centric content including ideating, editing, proof-reading and promotion across various channels
•Designed and built emails to support all campaigns, tradeshow promotions and other external marketing communications
•Developed and implemented marketing program to promote thought leadership content in various formats across channels, using best practices, new strategies and actionable insights
•Established and implemented strategic best practices for A/B testing, content personalization, database segmentation, lead scoring, etc..
•Created strategies for engaging with prospects across their journey including implementation of personalized nurture streams
•Led the launch of quarterly newsletter including securing buy-in, developing automations, designing layouts and newsletter promotion
•Leveraged data to understand how audiences consume content and optimized marketing programs, campaign and prospect journey
•Managed the marketing budget closely and assisted with forecasting and planning media and research budgets, vendor agreements and strategic corporate partnerships
•Managed the performance of reporting team members, including content specialists
•Providing project management leadership (or working with the c-suite executives, business development, and sales team) for ideation, creation, quality execution, and tracking of integrated, multi-channel go-to-market strategies for increased awareness, lead generation, and increased revenue
•Assisting in the development of key metrics and performance indicators to measure overall performance and provide foundation for continuous improvement
•Regularly measuring effectiveness of marketing initiatives and communicating KPIs to stakeholders by developing dashboards, reports and delivering presentations
•Optimizing marketing plans, budget, and strategies by implementing Data-Driven Marketing and Marketing Automation best practices including personalization, segmentation, automated email routing and dynamic content
•Served as a liaison to the key stakeholders and leadership while managing communication and status of key initiatives
•Provided education about various functionalities and ongoing support for issue remediation to Sales (and other departments as requited) for Salesforce, Pardot, ZoomInfo and other marketing automation tools
•Responsible for managing the partnership with external marketing agency including providing detailed briefs, managing performance and sharing timely feedback
•Sole administrator and technical support for Marketing Automation tool and CMS tools such as Pardot, Salesforce Engage, Zaiper, MailChimp, WordPress, Vimeo, and Zoom Webinar
•Successfully onboarded Pardot and Salesforce Engage, and re-configured all marketing initiatives to leverage the benefits of marketing automation and launched multiple Account-Based Marketing programs
•Increased website conversion rate by 200% through re-designing the company website and continually ensuring it was optimized for SEO
•Optimally implementing strategic tactics, utilizing Salesforce and Pardot, for efficient sales funnel management to ensure a successful conversion of lead to customer
•Designing, developing, and managing Pardot workflows and executing highly targeted campaigns including emails, trigger campaigns, landing pages, web pages and nurture streams
•Managing on-going execution and implementation of email strategy – including one-offs, automation, and customer journey creation
•Enhancing of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management. Along with, analyzing previous email marketing campaigns to evaluate past ROI and make improvements based on those findingsProviding project management leadership (or working with the c-suite executives, business development, and sales team) for ideation, creation, quality execution, and tracking of integrated, multi-channel go-to-market strategies for increased awareness, lead generation, and increased revenue
•Assisting in the development of key metrics and performance indicators to measure overall performance and provide foundation for continuous improvement
•Regularly measuring effectiveness of marketing initiatives and communicating KPIs to stakeholders by developing dashboards, reports and delivering presentations
•Optimizing marketing plans, budget, and strategies by implementing Data-Driven Marketing and Marketing Automation best practices including personalization, segmentation, automated email routing and dynamic content
•Served as a liaison to the key stakeholders and leadership while managing communication and status of key initiatives
•Provided education about various functionalities and ongoing support for issue remediation to Sales (and other departments as requited) for Salesforce, Pardot, ZoomInfo and other marketing automation tools
•Responsible for managing the partnership with external marketing agency including providing detailed briefs, managing performance and sharing timely feedback
•Sole administrator and technical support for Marketing Automation tool and CMS tools such as Pardot, Salesforce Engage, Zaiper, MailChimp, WordPress, Vimeo, and Zoom Webinar
•Successfully onboarded Pardot and Salesforce Engage, and re-configured all marketing initiatives to leverage the benefits of marketing automation and launched multiple Account-Based Marketing programs
•Increased website conversion rate by 200% through re-designing the company website and continually ensuring it was optimized for SEO
•Optimally implementing strategic tactics, utilizing Salesforce and Pardot, for efficient sales funnel management to ensure a successful conversion of lead to customer
•Designing, developing, and managing Pardot workflows and executing highly targeted campaigns including emails, trigger campaigns, landing pages, web pages and nurture streams
•Managing on-going execution and implementation of email strategy – including one-offs, automation, and customer journey creation
•Enhancing of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management. Along with, analyzing previous email marketing campaigns to evaluate past ROI and make improvements based on those findingsProviding project management leadership (or working with the c-suite executives, business development, and sales team) for ideation, creation, quality execution, and tracking of integrated, multi-channel go-to-market strategies for increased awareness, lead generation, and increased revenue
•Assisting in the development of key metrics and performance indicators to measure overall performance and provide foundation for continuous improvement
•Regularly measuring effectiveness of marketing initiatives and communicating KPIs to stakeholders by developing dashboards, reports and delivering presentations
•Optimizing marketing plans, budget, and strategies by implementing Data-Driven Marketing and Marketing Automation best practices including personalization, segmentation, automated email routing and dynamic content
•Served as a liaison to the key stakeholders and leadership while managing communication and status of key initiatives
•Provided education about various functionalities and ongoing support for issue remediation to Sales (and other departments as requited) for Salesforce, Pardot, ZoomInfo and other marketing automation tools
•Responsible for managing the partnership with external marketing agency including providing detailed briefs, managing performance and sharing timely feedback
•Sole administrator and technical support for Marketing Automation tool and CMS tools such as Pardot, Salesforce Engage, Zaiper, MailChimp, WordPress, Vimeo, and Zoom Webinar
•Successfully onboarded Pardot and Salesforce Engage, and re-configured all marketing initiatives to leverage the benefits of marketing automation and launched multiple Account-Based Marketing programs
•Optimally implementing strategic tactics, utilizing Salesforce and Pardot, for efficient sales funnel management to ensure a successful conversion of lead to customer
•Designing, developing, and managing Pardot workflows and executing highly targeted campaigns including emails, trigger campaigns, landing pages, web pages and nurture streams
•Managing on-going execution and implementation of email strategy – including one-offs, automation, and customer journey creation
•Enhancing of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management. Along with, analyzing previous email marketing campaigns to evaluate past ROI and make improvements based on those findings
