Marketing Program / Campaign Manager

About the candidate 

Clay is a seasoned Campaign, Project, Program Manager having worked with Apple and more recently as a contractor for LinkedIn in the LTS team.

Skills 

• • LinkedIn ads
  • Slack
  • Wrike
  • Figma
  • Canva
  • Asana
  • JIRA
  • Smartsheets
  • Microsoft Office
  • Google Suit
  • iWork
  • Adobe Analytics
  • Frame.io
  • On2
  • Monday.com,
  • Workfront
  • Tableau
  • Stensul
  • NetSuite
  • Resource Management
  • Airtable
  • Instagram
  • Faceboo
  • X/Twitter
  • TikTok

Experience

•  Spearheaded LinkedIn Learning’s Quarterly Product Release campaign 8 times in a row. Liaised with PMM during intake process, gave data driven creative recommendations, led landing page development from conception to QA, created A/B testing strategies, and managed post-campaign performance reporting
• Contracted at LinkedIn as an embedded Project Manager and Digital Producer
• Managed projects with budgets of $100K to $1.5MM+
• Consistently led strategy, resourced creative teams, created timelines, defined scope, budget and deliverables, oversaw exporting of assets and the creative review process for an average of 16+ different projects at once
• Facilitated the translation of creative materials for Apple products into 40+ languages
• Renewed, prioritized and executed localization requests by collaborating with Creative Directors, Producers and GEOs to resolve questions or discrepancies related to terminology, brand message consistency, etc.
• Managed the creative development workload from start to finish. For example: Leading team briefings, and tracking key milestones, deadlines, presentations, internal reviews, and facilitating hand-offs
• Collaborated with teams for the conception and strategic development of marketing campaigns for 80+ shows
• Point of contact for agencies, using excellent communication and leadership skills to help them find creative solutions that go beyond the ordinary
• Participated in creative feedback, managed the review process, ensured that internal conversations are reflected in the creative, and worked with legal and finance to create SOWs for agencies and other partners