Marketing Program / Campaign Manager

About the candidate 

Chris has extensive experience across a number of client and agencies most recently Google / Youtube and is based in SF.

Skills 

• • SQL
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Sketch
  • Figma
  • Certified Scrum Master (CSM)
  • Solutions-oriented
  • Data-driven
  • Team player
  • Organized
  • Effective communicaton

Experience

• Managed an embedded team of 3 email operations managers, 2 developers, and 1 QA analyst to consult,
  produce, and deploy an average of 65-85 projects per quarter for YouTube
• Collaborated closely with cross-functional teams involving marketing, product, and engineering stakeholders
  to support the implementation of new automation, AI product recommendations, and functionality features to
  reduce project time by over 60% and costs by over 85%, saving $600k in annual revenue
• Managed and strengthened client relationships by consulting as a technical marketing manager for Google
  Shopping’s growth marketing team as an embedded manager of promotional communications end to end
  from creative to performance analysis
• Served as the subject matter expert and technical consultant on email capabilities with creative resources as a
  technical consultant on the capabilities and limitations of the content management tool, becoming the subject
  matter expert on the usage of the tool and its features
• Ideated and wrote the client’s growth marketing team annual KPIs that operated within the product roadmap
• Orchestrated the implementation of accessibility features to campaigns, giving an inclusive user experience
•  Enabled cost savings of $50,000 per year by onboarding smaller-budget clients to a self-serve HTML email
  solution for non-technical stakeholders to be able to build and deploy their own monthly email newsletters
• Produced and deployed various full-cycle digital marketing campaigns ranging from $500k to over $1M in
  annual spend, from project order to post-deployment analysis for Google Ads and Google hardware products
• Built complex workflows to provide personalized content for client’s targeted customers
• Balanced client expectations with internal resourcing capabilities to ensure client satisfaction, while always
  striving to maintain the well-being of internal team bandwidth
• Managed development team for Google Shopping transactional email series to provide bug fixes, feature
  updates, localization, and rebranding initiatives
• Created onboarding and audit documentation to improve internal processes and provide additional insights
  for internal and external stakeholders