Marketing Program / Campaign Manager
About the candidate
Carolee is a dynamic Digital Marketing Professional with over nine years of experience in digital marketing strategies, CRM management, email marketing, data analytics, and project management.
Skills
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- HubSpot
- Shopify
- Jira
- Asana
- Microsoft Suite
- Adobe Suite
- Google Analytics
- Waterfall Methodology
- Agile Methodology
- Strategic planning
- Content development
- Audience segmentation
- Performance management
- Data analytics
- Project management
Experience
- Led cross-channel demand and lead generation strategies for regional and global markets
boosting brand visibility, qualified leads, and conversion rates by 20% across multiple regions - Developed creative/media briefs, collaborated with agency partners, and successfully project
managed multilingual campaigns driving increased market reach and a higher return on marketing
investment - Audited and optimized evergreen acquisition landing pages, driving a 25% increase in MQLs and
a 40% increase in page views - Researched, tested, and implemented AI-powered email content development boosting email
engagement, reducing content creation time, and cutting overall resource and budget spend - Analyzed and tracked KPIs to identify optimization opportunities resulting in 30% improvement in
overall campaign performance - Drove audience segmentation and customer journey strategies for both D2C and B2B businesses
resulting in a 35% increase in customer engagement and a 25% lift in lead conversion - Developed and executed email marketing calendar, content, builds, and A/B tests consistently
improving overall email performance YoY - Managed CRM data imports, workflows, and automations reducing manual processing time and
improving data accuracy - Collaborated cross-functionally with sales, call center, loyalty, and global teams to deliver
actionable data insights, align strategies and achieve key business objectives across departments - Increased booking deposits by 50% within 6 months by implementing a personalized, data-driven
email journey that targeted high-value prospects - Developed click-based segmentation strategies that increased online bookings by 30%, boosted
email open rates by 35%, and improved click-through rates by 20% - Managed end-to-end project scope, timelines, and budgets for five L’Oréal luxury brands,
consistently delivering projects on time and under budget, while maintaining quality and
exceeding client expectations - Led weekly sales, strategy, and account status meetings, driving alignment across teams and
ensuring consistent achievement of client milestones and goals through efficient resource
management and risk mitigation - Directed omnichannel marketing programs (email, social media, direct mail, SMS) that resulted in
a 25% increase in new customer acquisition and a 30% increase in conversions YoY - Developed and implemented successful program strategies that boosted customer retention and
ROI across campaigns for multiple L’Oréal luxury brands - Managed and led a team of campaign managers, served as the primary point of contact for both
internal teams and client partners, and facilitated cross-functional collaboration to ensure the
seamless execution of high-impact campaigns - Built and optimized targeted audiences using SQL queries, Salesforce Marketing Cloud’s Einstein
Predictive Intelligence, and Datorama tools improving campaign precision and increasing
customer segmentation accuracy - Provided data-driven technical recommendations based on in-depth analysis, leading to
significant improvements in customer experience and consistently exceeding client KPIs by
aligning campaign strategies with actionable insights - Created and maintained campaign SOPs and trained new team members on execution processes
ensuring streamlined workflow and reducing onboarding time while enhancing team efficiency
and campaign quality
