Marketing Operations Analyst (ABM)

About the candidate 

Emamanuel is Sales and Marketing Professional with 10+ Years of Experience  with a proven track record in developing and executing B2B go-to-market strategies, ABM programs,  managing technology partner relationships, and driving high impact marketing and event campaigns for SaaS and technology organizations. Adept at building cross functional partnerships, optimizing marketing tactics, and generating revenue through strategic brand building initiatives.

Skills 

• • Go-to-Market Strategy
  • Account Based Marketing
  • Experienced in managing marketing metrics and KPIs for campaign optimization
  • Audience & Persona Development
  • Marketing Automation
  • Lifecycle Management
  • SaaS Marketing
  • Buyers Journey Mapping
  • Reporting & Data Analysis
  • Email Marketing Campaigns
  • Data-Driven Marketing
  • Cross-Function Collaboration
  • Google Analytics
  • Hootsuite
  • MailChimp
  • Basic HTML and Visual Design
  • Project Management
  • Writing and Editing for Digital Platforms
  • Marketo
  • Salesforce
  • Hubspot
  • Drift

Experience

• Led go-to-market strategies for SaaS offerings, collaborating with cross-functional teams
  to execute marketing campaigns and events that increased brand awareness and engagement.
• Introduced and implemented 6Sense into the business
• Trained and coached the use of 6Sense
• Strategic Partnerships and ABM Focus: Through partnerships with Drift and 6Sense.
• Delivered personalized content that resonates deeply with our target audience, enhancing their experience and engagement
• Managed and coordinated technology partner webinars and virtual events, ensuring
  alignment with business objectives and generating high-quality MQLs.
• Utilized Salesforce Marketing Cloud for targeted marketing automation, segmentation, and
  email marketing to drive campaign success and improve lead management efficiency.
• Analyzed marketing metrics and provided actionable insights to optimize campaigns,
  enhancing performance and achieving revenue goals.
• Executed co-branded events and marketing materials with technology partners, enhancing
  brand preference and generating demand through strategic thought leadership content.
• Managed multiple marketing projects simultaneously, including event planning, content
  development, and campaign execution, ensuring alignment with organizational goals and
  driving MQLs.
• Utilized HTML/CSS for marketing collateral development and leveraged data analytics for
  performance optimization.
• Provided detailed performance reports on email campaign metrics, including open rates,
  click-through rates, and conversion rates, and made adjustments to optimize effectiveness.
• Collaborated with teams on data-driven recommendations for improving campaign
  performance and user engagement.
• Data-Driven Marketing Strategy: tasked with conceptualizing, launching, and sustaining a marketing strategy deeply rooted in data analysis. This involves leveraging insights to capture, nurture, and accelerate leads through the sales pipeline.
• Long-Term Customer Engagement: Focusing on creating enduring relationships, I employ lead capturing, nurturing, and pipeline acceleration strategies to ensure our customers remain engaged and committed to our solutions over time.
• Assist with the development of product vision, positioning, and messaging, in alignment with overall strategy.