Marketing Data Analyst
About the candidate
Alex is a highly analytical and results-driven data analyst, seeking a challenging position to leverage his skills in data analysis and interpretation to drive marketing/sales strategies and enhance business performance. Strong expertise in extracting insights from complex datasets, performing statistical analysis, and developing data-driven solutions. Committed to optimizing marketing/sales campaigns, improving customer segmentation, and delivering actionable recommendations for business growth.
Skills
- Data analysis and interpretation
- Advanced Excel
- SQL proficiency
- Data visualization (Qlik, Power BI)
- Salesforce
- Pardot
- Tableau
- Campaign performance monitoring and optimization
Experience
- Analyzed large datasets to identify trends, patterns, and key performance indicators (KPIs) related to marketing initiatives, such as customer acquisition, retention, and conversion rates. ·
- Conducted comprehensive data cleansing and transformation processes to ensure data integrity and accuracy, enabling reliable analysis and reporting.
- Collaborated with cross-functional teams, including marketing, sales, and product management, to define data requirements and translate business objectives into measurable goals.
- Created visually appealing and insightful dashboards and reports to communicate findings and recommendations to stakeholders, facilitating data-driven decision-making.
- Utilized advanced statistical analysis techniques, including regression analysis, time series analysis, and predictive modeling, to identify key drivers of sales performance and forecast future sales trends accurately.
- Conducted in-depth market research and competitive analysis to identify market trends, customer preferences, and potential growth opportunities, enabling the company to refine its target market and tailor sales strategies accordingly.
- Developed and implemented performance metrics and KPIs, providing regular reporting and insights on individual and team performance to drive productivity and accountability.
