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Marketing Data Analyst

About the candidate 

Alex is a highly analytical and results-driven data analyst, seeking a challenging position to leverage his skills in data analysis and interpretation to drive marketing/sales strategies and enhance business performance. Strong expertise in extracting insights from complex datasets, performing statistical analysis, and developing data-driven solutions. Committed to optimizing marketing/sales campaigns, improving customer segmentation, and delivering actionable recommendations for business growth.


  • Data analysis and interpretation
  • Advanced Excel
  • SQL proficiency
  • Data visualization (Qlik, Power BI)
  • Salesforce
  • Pardot
  • Tableau
  • Campaign performance monitoring and optimization


  • Analyzed large datasets to identify trends, patterns, and key performance indicators (KPIs) related to marketing initiatives, such as customer acquisition, retention, and conversion rates. ·
  • Conducted comprehensive data cleansing and transformation processes to ensure data integrity and accuracy, enabling reliable analysis and reporting.
  • Collaborated with cross-functional teams, including marketing, sales, and product management, to define data requirements and translate business objectives into measurable goals.
  • Created visually appealing and insightful dashboards and reports to communicate findings and recommendations to stakeholders, facilitating data-driven decision-making.
  • Utilized advanced statistical analysis techniques, including regression analysis, time series analysis, and predictive modeling, to identify key drivers of sales performance and forecast future sales trends accurately.
  • Conducted in-depth market research and competitive analysis to identify market trends, customer preferences, and potential growth opportunities, enabling the company to refine its target market and tailor sales strategies accordingly.
  • Developed and implemented performance metrics and KPIs, providing regular reporting and insights on individual and team performance to drive productivity and accountability.
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