Marketing Campaign Program Manager

About the candidate 

Joanna is a Marketing Operations & Campaign Manager with 11+ years of experience in SaaS and high-growth B2B environments, driving scalable, data-driven marketing programs that increase pipeline, accelerate revenue, and improve operational efficiency. Expert in HubSpot, Marketo, Salesforce, PowerBI, and campaign governance – translating strategy into execution through automation, nurture/outreach flows, analytical reporting, attribution models, and end-to-end campaign orchestration. Recognized for building workflows that scale, ensuring governance and reporting accuracy, and aligning cross-functional teams across Product Marketing, Demand Gen, Sales, and Revenue Operations.

Joanna’s work spans ABM, PLG, onboarding flows, multi-step nurtures, multichannel activations, and cross-functional GTM alignment, and Customer Success.

In Joanna’s words “At my core, I’m obsessed with understanding user behavior, asking “why,” and then building the systems and automations that answer that question at scale. I thrive in roles where I can blend analytics with creativity—using segmentation, personalization, and experimentation to create customer experiences that feel meaningful and drive revenue. If you’re looking for someone who can elevate your lifecycle, tighten your funnel, and replace chaos with clarity, that’s where I do my best work.”

Skills 

• • Marketing Operations & Automation (HubSpot, Marketo, Pardot, PowerBI, Amplitude, Segment)
  • CRM Governance & Attribution (Salesforce, ZoomInfo, Ringlead)
  • Campaign Execution & QA
  • Email Nurtures & Lifecycle Flows
  • UTM Management & Reporting Standards
  • Event Marketing Technology (Virtual & In-Person)
  • Audience Segmentation & List Management
  • Funnel Analytics, Dashboards & Forecasting
  • Cross-Functional Collaboration (Product, Sales, Revenue Operations, Creative)
  • Workflow Design & Process Optimization

Experience

• Owned end-to-end campaign execution across Marketo, Salesforce, and ABM platforms
• Designed and optimized complex nurture and lead routing flows and segmentation strategies
• Partnered with Revenue Operations and Business Intelligence teams to provide full-funnel visibility, enforce campaign governance, streamline database syncs, and cut reporting turnaround
• Enforced UTM standards and campaign tracking protocols to ensure reporting accuracy and better pipeline attribution modeling
• Led technical execution for email nurture and outreach campaigns, landing pages, forms, and webinars, ensuring QA standards across platforms
• Supported cross-functional marketing requests through an ops ticketing workflow, reducing turnaround times and improving scalability
• Directed integrated multi-channel campaigns (email, paid, SEO, events), increasing lead volume by 400% and engagement by 25%
• Implemented operational workflows for campaign execution, QA, governance, and documentation, improving scalability and compliance
• Increased revenue by 110% in six months through funnel optimization and lifecycle nurture campaigns
• Led event marketing execution (webinars, conferences, virtual events) with full CRM/automation integration, boosting engagement and pipeline generation
• Reduced churn and reactivated pipeline through lifecycle retention campaigns and automated win-back flows
• Built marketing operations infrastructure in HubSpot and Google Analytics
• Designed attribution-ready cross-channel reporting dashboards to measure ROI and optimize spend
• Applied A/B and multi-variate testing and experimentation to campaign execution, generating $1.5M in additional revenue
• Increased partner-sourced leads by 82% and revenue by 20% through webinars and live events.