Marketing Automation Specialist

About this candidate

Michelle is a successful, results-driven leader in Marketing Operations with over 15 years of experience, specializing in SAAS organizations of all sizes, from startups to enterprise level including at Google.

Skills

• Marketo (3x MCE)
• Hubspot
• Pardot
• Eloqua
• SFMC
• Salesforce
• Dynamics
• SEO
• SEM
• ABM
• 6Sense/Demandbase
• Act-on
• Infusionsoft
• PPC
• Data Studio

EXPERIENCE

• Leading a team of Marketing Operations consultants; team development, resourcing, and leadership
• Working with clients in the SAAS space to understand business requirements to provide solutions to solve their marketing operational needs
• Program architecture/design, complex automations, integrations, data hygiene, lead/funnel management, and optimization for operational excellence
• Provide marketing operations strategy and support for multiple clients, ensuring scalability and operational efficiency
• Hands-on work in multiple client automation platforms and tools as needed by our clients
• Managing the Marketo instance including program builds, data governance, list health, segmentatio
• Providing dashboards and performance reports to internal stakeholders
• Campaign tracking, measurement and optimization strategies to drive performance
• Develop marketing automation strategies and operational processes for various enterprise SAAS clients (Google, SAP) to integrate technology, generate leads, promote events, nurture current leads, lead scoring, lead routing, lifecycle stages, data hygiene, etc.
• Managed a team of Marketing Technology Strategists and talent across multiple locations and remote
• Support offering development across the marketing automation offerings and act as SME for these offerings
•  Leading projects on various accounts/products including Google Prime, Google Events, Google MATI (Migrations, Acquisitions Technical Integrations), Google EDU, Google Chrome
• Generated leads via database marketing/nurture, webinars, content syndication, PPC (social media, Adwords), and programs with various vendors such as AMA, Greenbook, and Quirks
• Built automation platform and architected campaigns for acquisition and engagement
• Developed integrated dashboards in Data Studio for performance and optimization opportunities
• Developed data-driven strategies for lead generation and inbound marketing
• Automation lead; built and optimized campaigns for acquisition, nurture, and funnel acceleration
• Managed website design/development, SEO/SEM, SMM, ecommerce