Lifecycle Marketing Manager

About the candidate 

With over 10 years of experience in marketing high tech SaaS B2B environments. Brittina brings a very hands-on, strategic, data-driven
approach to growth lifecycle marketing, with a strong focus on delivering measurable results, and increasing revenue. Skilled in driving
enterprise marketing campaigns across various MarTech channels including product led growth (PLG), ABM, SEO, SEM (PPC), go to
market strategy, email marketing, social media, eCommerce, landing page optimizations,
content strategy, marketing automation, and events (including in-person events, webinars, and user conferences).

Skills 

• DIGITAL MARKETING: SEO, SEM/PPC, account based marketing (ABM), growth marketing, demand generation, content
  marketing, content syndication, analytics, conversion optimization, KPI measurement and reporting, product led growth (PLG),
  direct response marketing, email marketing, content strategy, budget management, copywriting, technical SEO, keyword
  research, site audits, implementation, & go to market strategy.
• MARKETING TOOLS: HubSpot, Salesforce Marketing Cloud (SFMC), Semrush, AHREFs, Moz, ChatGPT, Marketo, Optimizely,
  Screaming Frog, Hotjar, TechTarget, & Crazy Egg.
• EMAIL: Pardot, Hubspot, Apollo, Mailchimp, Constant Contact, Zoho, Loops, MailerLite, & Brevo.
• EVENTS: Event planning, webinars, conferences, user conferences, partner, & VIP events. Utilizing eWebinar, BrightTalk, YouTube
  Live, Zoom Webinars, AWS events, Go To Webinar, WebEx, Airmeet, Crowdcast, & StreamYard.
• SOCIAL: LinkedIn, YouTube, Facebook, Instagram, TikTok, Reddit, Twitter/X, Hootsuite, & Buffer.
• OTHER: Google Workspace (Google Docs, Google Sheets, Google Slides, Google Forms, Looker Studio, Google My Business),
  Google Ads, Google Analytics, Google Tag Manager, Microsoft Office (Microsoft Word, Microsoft Powerpoint, Microsoft Excel),
  Salesforce Marketing Cloud, Figma, Canva, Adobe Marketing Cloud, Adobe Creative Cloud (Photoshop, Illustrator, & InDesign),
  CSS, HTML, JavaScript, WordPress, Asana, Monday, Jira, Agile Scrum, Trello, Unbounce, SugarCRM, & Apptivo.

Experience

• Hit 100% of MQL KPI goals per quarter. Created professional marketing and sales email nurture sequences resulting in 24.1%
  email open rates and 11.4% CTR.
• Created full marketing funnel (TOF, MOF, and BOF) campaigns targeting developers and key decision makers in the enterprise
  B2B SaaS test automation space with the founders of the Selenium Grid.
• Led marketing and demand gen efforts (as the sole full time marketer), go-to-market strategy (GTM), SEO, SEM, ABM, email
  marketing, product led growth (PLG), in-person events, conferences, webinars, promotion, social media, partnerships, content
  strategy, content syndication, website updates, brand enhancements, and other backend operations.
• Managed vendor relationships and two internal team members. Ownership of corporate partnerships, including Fintech, US
  government entities, and Carahsoft. Owned review platform presence, and campaigns, with G2, Gartner, TrustRadius, &
  Capterra. Assisted in the migration to Salesforce Marketing Cloud.
• Ownership of all enterprise, high tech, Fintech, and large eCommerce company projects and client communication for B2C, D2C,
  and B2B companies. Designed 6-month project roadmaps and presented deliverable timelines. Conducted competitor research,
  presented updated SEO recommendations and optimizations, and implemented approved updates and content.
• Owned content plan, strategy, creation, optimization, and syndication. Created various professional templates, and processes,
  for SEO content and projects. Managed and assigned tasks to team members while providing them with resources and guidance
  to ensure project success. Trained teams on utilizing HubSpot for Sales and Marketing.