Skip to main content

Lifecycle Marketing Manager

About the candidate 

Tom has worked in the B2B, SaaS Growth and Lifecycle environment for a number of years. He also brings experience from the content side of marketing.


    • Lifecycle Marketing
    • Hubspot
    • Salesforce
    • Marketing Operations and Automation
    • Paid Search Advertising
    • Paid Social Advertising
    • SEO
    • SEM
    • Account-based Marketing
    • Lifecycle Marketing
    • Email Marketing
    • Content Marketing
    • Copywriting
    • Data Analysis & Visualization.


  • Designed targeted demand generation strategies for global B2B SaaS and hardware vendor across paid search, paid social, lifecycle marketing, and account-based marketing channels resulting in 1.5X Y/Y growth in marketing-sourced pipeline to $3.5M.
  • Optimized growth strategies and directed inside sales team lead engagement such that SQL volume grew by 3X and MQL volume grew by 2X Y/Y.
  • Directed paid search strategies such that CTR grew by 5X and conversion rates grew by 3X Y/Y. Owned paid social strategies such that CTR grew by 20%, CPM decreased by 4X, and CPQL decreased by 4X Y/Y.
  • Managed and optimized digital properties and lifecycle marketing strategies such that organic search sessions grew by 33%, email sessions grew by 75% Y/Y, and nurtured SQLs grew by 3X Y/Y.
  • Architected marketing operations, automation, attribution, and data infrastructure for both Shift Media and EditShare lead funnels. Led database migration and optimization project across Hubspot, Salesforce, and additional martech platforms through M&A.
  • Managed targeted demand generation strategies across paid, owned, and earned channels for B2B video ad tech startup, resulting in 3X Y/Y SQL growth, 4X Y/Y growth in marketing-sourced pipeline to $1.75M, and 2X Y/Y growth in marketing-influenced pipeline to $7.5M.
  • Optimized lead acquisition strategies across content, social, and event marketing channels resulting in 3X Y/Y MQL growth and 2X Y/Y lead growth.
  • Managed and optimized web and digital properties such that new user traffic grew by 20% and lead magnet page conversion rates increased by 40% Y/Y.
  • Directed operations and automation across Hubspot and Salesforce to measure, optimize, and forecast growth across channels and customer segments. Led
    implementation of sales enablement platform Highspot.
  • Produced and managed marketing content and communications across owned and earned channels, executed email marketing campaigns, and managed marketing operations and automation.
View more candidates
Fluid Talent can immediately boost your capabilities with creative, design, production, and strategic skills.
If you’re ready to see how we can fill the skills gap in your marketing teams, Minaz can help you explore your managed services options.