Lifecycle Marketing Manager

About the candidate 

Tom has worked in the B2B, SaaS Growth and Lifecycle environment for a number of years. He also brings experience from the content side of marketing.

Skills 

• • Lifecycle Marketing
  • Hubspot
  • Salesforce
  • Marketing Operations and Automation
  • Paid Search Advertising
  • Paid Social Advertising
  • SEO
  • SEM
  • Account-based Marketing
  • Lifecycle Marketing
  • Email Marketing
  • Content Marketing
  • Copywriting
  • Data Analysis & Visualization.

Experience

• Designed targeted demand generation strategies for global B2B SaaS and hardware vendor across paid search, paid social, lifecycle marketing, and account-based marketing channels resulting in 1.5X Y/Y growth in marketing-sourced pipeline to $3.5M.
• Optimized growth strategies and directed inside sales team lead engagement such that SQL volume grew by 3X and MQL volume grew by 2X Y/Y.
• Directed paid search strategies such that CTR grew by 5X and conversion rates grew by 3X Y/Y. Owned paid social strategies such that CTR grew by 20%, CPM decreased by 4X, and CPQL decreased by 4X Y/Y.
• Managed and optimized digital properties and lifecycle marketing strategies such that organic search sessions grew by 33%, email sessions grew by 75% Y/Y, and nurtured SQLs grew by 3X Y/Y.
• Architected marketing operations, automation, attribution, and data infrastructure for both Shift Media and EditShare lead funnels. Led database migration and optimization project across Hubspot, Salesforce, and additional martech platforms through M&A.
• Managed targeted demand generation strategies across paid, owned, and earned channels for B2B video ad tech startup, resulting in 3X Y/Y SQL growth, 4X Y/Y growth in marketing-sourced pipeline to $1.75M, and 2X Y/Y growth in marketing-influenced pipeline to $7.5M.
• Optimized lead acquisition strategies across content, social, and event marketing channels resulting in 3X Y/Y MQL growth and 2X Y/Y lead growth.
• Managed and optimized web and digital properties such that new user traffic grew by 20% and lead magnet page conversion rates increased by 40% Y/Y.
• Directed operations and automation across Hubspot and Salesforce to measure, optimize, and forecast growth across channels and customer segments. Led
  implementation of sales enablement platform Highspot.
• Produced and managed marketing content and communications across owned and earned channels, executed email marketing campaigns, and managed marketing operations and automation.