Growth Marketing Manager – Tammy
About the candidate
A senior marketing leader with over 15 years of experience driving data-led growth in subscription-based and tech-drivenenvironments. Expert in scaling CRM, lifecycle marketing, and campaign operations to optimize customer journeys,increase retention, and accelerate revenue. Proven ability to lead tech stack transformations, unify cross-functional teams,and deliver marketing performance that drives measurable business impact.
Skills
- HubSpot CRM and marketing automation
- Salesforce and Salesforce Marketing Cloud
- Google Analytics and Adobe Analytics
- Lifecycle and growth marketing strategy
- Integrated campaign development and execution
- Demand generation and funnel optimization
- Digital channel management (email, SMS, push,paid media)
- MarTech stack implementation and optimization
- Data-driven performance analysis and reporting
- Strategic thinking and business alignment
- Customer-centric communication
- Creative problem solving and innovation
- Vendor and agency relationship management
- Project management and agile workflow execution
- Executive stakeholder collaboration
- Team development and mentorship
- Adaptability in high-growth environments
Experience
- Lead cross-functional teams to execute CRM migrations across 20+ business units, accelerating go-live timelines,and boosting operational readiness across segments.
- Spearhead tech stack implementation and optimization, ensuring full team enablement, and enhancing clientdelivery capabilities for scalable campaign execution.
- Drive an end-to-end digital campaign strategy using HubSpot, streamlining lead nurturing workflows, andincreasing qualified pipeline volume across all channels.
- Collaborate with sales and marketing to refine customer journeys, enhancing conversion points, and improvingengagement across CRM and digital platforms.
- Leverage data insights to map and optimize key integrations, improving automation accuracy, and enablingpersonalized communication across multi-touch campaigns.
- Led testing and optimization of 80% CRM journeys, boosting campaign efficiency, and driving significant gains incustomer engagement and conversion rates.
- Expanded marketing channels across CRM touchpoints, unlocking cross-sell opportunities that contributed tosubstantial incremental sales growth and revenue diversification.
- Identified and removed UX friction points in the digital sales flow, increasing the digital revenue share from 8% to25%, and improving overall purchase completion rates.
- Managed P&L budgets and advised senior stakeholders, optimizing growth and retention strategies usingplatforms like HubSpot, Salesforce, and Adobe Analytics for data-driven decisions.
- Scaled growth marketing campaigns to meet aggressive multi-year targets, maximizing impact without increasingbudget allocation.
- Supported senior leadership in establishing new Channel and Performance teams, streamlining processes, andboosting operational efficiency.
