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Growth Marketing Manager – Marla

About the candidate 

Marla is a Marketing leader with a growth track record in leadership roles at top venture-backed software scale ups,
plus five years at Google and Microsoft.

Skills

● Optimizes customer journeys through Dreamdata, a B2B revenue aribution platform
● Demandbase (B2B Ad platform) and LinkedIn Campaign Manager super user
● Visualizes data insights through Microsoft 365 and Looker Dashboards
● Deep experience with automation tools (SalesForce, Marketo, Pardot, Hootsuite, Google Analytics, others)
● Builds and maintains high-converting landing pages using Contentful and Unbounce
● Enhances conversion rate optimization (CRO) through tools like G2 and Drift chatbot
● Creates dynamic content experiences with PathFactory
● Basic working knowledge of HTML, Adobe InDesign, and Photoshop for light design and edits

Experience

  • Owns a $6M+ YoY pipeline target for new business, cross-sell, up-sell, and ENT in North America and ANZ
  • Building a new integrated channel strategy spanning paid ads, nurture, webinars, and G2 referral programs
  • Partnering on website rebuild and SEO strategy to increase organic traffic and optimize conversion rates
  • Manages a Sr. Digital Marketing Manager, and collaborates cross-functionally with Senior Leadership, Sales, RevOps, Product and Engineering to ensure a seamless buyer journey
  • Led global demand generation, contributing $15M+ in pipeline annually across the UK&I and INT markets
  • Scaled 1:many PPC and 1:1 ABM direct mail campaigns, breaking into 7x new verticals, including the US market
  • Managed a London-based team of six, including content managers, campaign managers & brand designers
  • Harnessed data from DemandBase, LinkedIn, Salesforce, Looker, Drift chatbot and Contentful to measure MQL to SQL conversion rates and qualified pipeline
  • Built and executed the GTM demand strategy for emerging markets in UK&I, EMEA and the US
  • Designed and executed B2B full-funnel campaigns targeting high-fit personas and verticals globally
  • Worked with Microsoft stakeholders and customers to drive co-branded campaigns
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