Growth Marketing Manager – Cynthia
About the candidate
Cynthia is an experienced marketer within B2B and B2C arenas. Highly motivated, energetic, and insightful, with 15+ years of success in
sales and marketing in complicated environments. Dedicated team player with a diverse background in developing targeted
messaging, programs, and integrated campaigns to increase market share. Keen product positioning and value proposition
development with the execution of key collateral, campaigns, and digital content, including reporting on relevant analytics.
Skills
- Analytical problem-solver with proven branding, integrated marketing, and critical thinking skills to drive sales,
lead high-impact initiatives, grow brands, and increase market share. - Articulate communicator, experienced in delivering insightful presentations and strengthening relationships with
key stakeholders at all levels, including business partners, colleagues, and leadership. - Skilled leader with an innate ability to lead and facilitate cross-functional teams.
- Marketing Automation
- Social Media & Advertising
- Brand Management
- Multi-Channel Campaigns
- SEO & Content Marketing
- Product Positioning
- Subscription / Membership Programs
- Demand Generation
- Go-To-Market Strategies
Experience
- Delivered $25M annual marketing-generated leads for SaaS and integrated data solutions
- Go-to-market planning and execution for product launches
- Developed strategic growth and ABM campaigns through digital ads, SEO, content strategies, and events
- Revamped and optimized webinar program across the team, improving demand gen and lifecycle marketing results
- Developed a welcome program for onboarding newly acquired companies and SaaS customers
- Revamped customer newsletter for optimization, tailored content, and improved audience engagement
- Successfully planned and launched G2/Capterra consumer review sites for optimization and lead generation,
exposing $1M in leads in the first year and generating 25% more product reviews with 4-star or higher ratings - Led B2B content strategy, development, and execution for healthcare and HIT audiences
- Created collateral, guides/white papers, PowerPoint presentations, blogs, sell sheets, sales enablement materials,
learning sessions, client success stories, video content, and key internal communications - Increased audience engagement through demand generation strategies and awareness campaigns
- Developed strategic planning and execution for industry and partner events
- Performed research and developed reports for internal consumption
- Close collaboration with cross-functional teams, including Sales Leadership, business unit VP and GM, Chief
- Strategists (technology and industry), and subject matter expert
- Delivered over $8M in marketing-generated revenue per year with strategic planning
- Increased e-commerce nursing continuing education (CE) sales by $800,000 (+193% from the prior cycle)
- Improved online traffic by 350%, driving +93% in sales
- Planned and executed the successful launch of a new All Access Pass membership package
- Amplified online sales with nurturing and marketing automation; producing an additional $600,000;
expanding to 9,000+ active members - Added to business growth by +$1.3M through segmentation and persona-based campaigns
- Developed collateral with market insights for sales, including presentations, training, and press releases
- Crafted customer surveys to gain client feedback and insight
- Developed reports and created actionable recommendations from data
- Developed market share analysis and product renewal prediction models
