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Global Enterprise Lifecycle Marketing Manager – Dublin

About the candidate 

Based out of Dublin with full flexibility in working hours Marko is a marketing and sales enablement professional with 15 years of experience. Delivering exceptional
results through the development and implementation of brand, channel, campaign & lead acquisition strategies on global B2B and B2C markets. Highly skilled in digital advertising, email campaigns, end-toend data-driven marketing automation and CRM solutions. Ex Meta, Pinterest.


  • Marketing Strategy
  • Marketing Analysis
  • Brand Management
  • Project Management
  • Sales Support
  • Demand Generation
  • Digital Marketing
  • CRM Implementation
  • Process Design
  • Database Architecture
  • Lead Generation
  • SEO
  • Pay Per Click Campaigns (PPC)
  • Google Ads
  • Social Campaigns ·
  • Email Campaigns
  • Content Development
  • Photo and Video Production
  • Graphic Design
  • Events
  • Analytical Skills
  • Market Research

Techinacal Skills:

• Salesforce
• Pardot
• Marketo
• Knak
• Google Looker Studio
• Google Analytics
• Adobe Creative Suite
• LinkedIn Campaign Manager
• Azure


  • Responsible for developing and implementing B2B campaign strategies across group business units.
  • Optimised performance through design and execution of inbound/outbound lead generation and lead nurture activities across global markets – delivering results that exceed industry KPIs across the funnel.
  • Influencing key stakeholders and providing guidance on processes and infrastructure needed for optimal performance of demand generation functions.
  • Implemented marketing automation best practices while ensuring regulatory compliance and data integration from various sources and platforms.
  • Designed standardised KPI reporting – fuelling business intelligence functions in a scaleable way.
  • Enabled demand generation activities by training and supporting team members in marketing, pre-sales and sales functions.
  • Collaborated with business unit teams and external agencies on production of digital campaign assets for use in specific stages of the marketing and sales process.
  • Developed strategies and content; planned and executed digital marketing campaigns
  • Planned and organised virtual and in-person events increasing product adoption and incremental revenue
  • Collaborated with cross-functional teams regarding product marketing, event marketing and other initiatives – developing assets and processes
  • Planned and organised virtual and in-person events
  • Planed and produced digital assets (video, email, newsletter, ads, landing pages)
  • Measured and reported performance of digital marketing campaigns, and assets against goals and KPIs
  • Managed marketing automation campaigns in full funnel ABM environment (Identified patterns and trends, generated insights, optimised performance)
  • Brainstormed new and creative digital growth strategies
  • Analysed and evaluated omnichannel touch-points performance to deliver actionable insights
  • Collaborated with vendor partners
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