Global Enterprise Lifecycle Marketing Manager – Dublin
About the candidate
Based out of Dublin with full flexibility in working hours Marko is a marketing and sales enablement professional with 15 years of experience. Delivering exceptional
results through the development and implementation of brand, channel, campaign & lead acquisition strategies on global B2B and B2C markets. Highly skilled in digital advertising, email campaigns, end-toend data-driven marketing automation and CRM solutions. Ex Meta, Pinterest.
Skills
- Marketing Strategy
- Marketing Analysis
- Brand Management
- Project Management
- Sales Support
- Demand Generation
- Digital Marketing
- CRM Implementation
- Process Design
- Database Architecture
- Lead Generation
- SEO
- Pay Per Click Campaigns (PPC)
- Google Ads
- Social Campaigns ·
- Email Campaigns
- Content Development
- Photo and Video Production
- Graphic Design
- Events
- Analytical Skills
- Market Research
Techinacal Skills:
• Salesforce
• Pardot
• Marketo
• Knak
• Google Looker Studio
• Google Analytics
• Adobe Creative Suite
• LinkedIn Campaign Manager
• HTML
• CSS
• Azure
• AWS
Experience
- Responsible for developing and implementing B2B campaign strategies across group business units.
- Optimised performance through design and execution of inbound/outbound lead generation and lead nurture activities across global markets – delivering results that exceed industry KPIs across the funnel.
- Influencing key stakeholders and providing guidance on processes and infrastructure needed for optimal performance of demand generation functions.
- Implemented marketing automation best practices while ensuring regulatory compliance and data integration from various sources and platforms.
- Designed standardised KPI reporting – fuelling business intelligence functions in a scaleable way.
- Enabled demand generation activities by training and supporting team members in marketing, pre-sales and sales functions.
- Collaborated with business unit teams and external agencies on production of digital campaign assets for use in specific stages of the marketing and sales process.
- Developed strategies and content; planned and executed digital marketing campaigns
- Planned and organised virtual and in-person events increasing product adoption and incremental revenue
- Collaborated with cross-functional teams regarding product marketing, event marketing and other initiatives – developing assets and processes
- Planned and organised virtual and in-person events
- Planed and produced digital assets (video, email, newsletter, ads, landing pages)
- Measured and reported performance of digital marketing campaigns, and assets against goals and KPIs
- Managed marketing automation campaigns in full funnel ABM environment (Identified patterns and trends, generated insights, optimised performance)
- Brainstormed new and creative digital growth strategies
- Analysed and evaluated omnichannel touch-points performance to deliver actionable insights
- Collaborated with vendor partners
