Digital Marketing Specialist / Project Manager
About the candidate
Sven is a methodical and solutions orientated marketer, helping companies scale their marketing activities. extensive international experience from both agency and client side. Having managed global enterprise level clients (B2B and B2C), created market leading campaigns (end-to-end), developed CRM strategies, led projects & created operational and campaign processes for improved efficiency Experienced at Project Management, Campaign Management as well as Customer Lifecycle Marketing.
- Digital Marketing
- Account Management
- Project Management
- Digital Strategic Planning and Execution
- End-to-End hands on Campaign Management
- Marketing Automation
- Customer Lifecycle Management
- Owned the email marketing channel across two brands and five countries with budget, planning and execution responsibilities for end-to-end campaign management.
- Created the first CRM strategy for the business and was accountable for the implementation: in 6 months I launched 4 email marketing automations across all countries which resulted in a 10% increase in revenue from the channel.
- Established processes for cross-team campaign planning and execution.
- Was responsible for the design and creation of CRM and channel reporting dashboards.
- By analysing customer data I increased customer engagement through better targeting and
segmentation and through improved automations in line with customer lifecycle.
- Project management , ensuring successful execution and delivery of projects within defined timelines and budgets.
- Creating multi-channel automated lifecycle programmes
- Creating CRM frameworks by conducting data analysis to identify customer profiles and
improve segmentation and targeting.
- Delivering strategic email marketing roadmaps and implementing optimisation strategies.
- Project managed the creation and execution of a wide range of marketing assets, including e-books, landing pages, email campaigns, videos and digital ads.
- Led the development of impactful marketing narrative for non-English-speaking markets, optimising limited resources for successful project outcome by conducting cross-functional team focus groups to find the right market fit.
- Enhanced campaign processes by fostering cross-teams collaboration, knowledge sharing and utilisation of tools, resulting in a streamlined workflow to drive marketing success.
- Developed a comprehensive localisation playbook, educational resources and infographics, empowering marketers to effectively reach global customers with locally relevant content.
- Conducted business reviews and analysis to spotlight past successes, address challenges encountered as well as focus on opportunities for future growth and improvements.