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Customer Marketing Campaign Manager

About the candidate 

Emily is a Marketing Campaign Manager specialist with 10 years’ experience, working across a variety of industries, including SaaS, education, retail & finance. Emily specialises in automation and has a wealth of experience using Salesforce Marketing Cloud, Responsys, and Eloqua.

Skills 

    • Salesforce
    • SFMC
    • Sitecore
    • Eloqua
    • Responsys
    • Eventbright
    • Workfront
    • Jira
    • Monday.com
    • Social ( Facebook / LinkedIn)

Experience

  • Execute B2B campaigns across EMEA region, including email, SMS, landing pages, forms, social lead gen integrations
  • Build & manage segmentation for automations
  • Create email nurture and onboarding journeys for different verticals/markets
  • Executed major brand campaigns
  • Led the QA & Approval process for Marketing Automation
  • Continually optimised communications through A/B and winner select testing
  • Managed B2C & B2B campaigns for University, Apprenticeships & Professional Development products
  • Content creation for email & sms marketing
  • Reported on campaign performance & effectiveness
  • Managed the Marketing Automation executives on the team
  • Led the email marketing strategy for multiple brands including JD Williams, Fashion world, Ambrose Wilson & Premier Man
  • Managed team of two email executives
  • Attended commercial meetings to report on email marketing performance of brands and identify opportunities for growth
  • Integrated digital initiatives to help digitalise the brands in line with company strategy
  • Identified opportunities in customer segmentation for new automations/campaigns
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