Content Optimization Specialist
About the candidate
Jordan is a seasoned professional with expertise in SEO optimization, brand storytelling, and content creation. Having spearheaded successful SEO content strategies for multiple clients, there has been measurable significant increases in organic traffic and brand visibility. Through strategic planning and execution, Jordan consistently delivers projects on time and within budget, driving optimal ROI.
Skills
- SEO Optimization
- SEMRush
- Adobe Analytics
- Google Analytics
- Digital Strategy
- Copywriting and Editing
- WordPress / Wix
- Content Strategy Development
- Brand Storytelling
- Project Management
- SEO Certification – HubSpot Academy
Experience
- Managing and developing SEO content for 800+ websites and acting as a strategic consultant throughout the onboarding process
- Managing a team of freelance writers, ensuring the timely delivery of high-quality content
- Working cross-functionally with customer success teams, clients and vendors
- Editing and proofreading all written materials, maintaining a high standard of grammar and style consistency
- Enhancing website traffic by creating engaging and shareable blog posts, articles, and social media content
- Researching industry trends and customer preferences to inform copywriting efforts
- Improving search result rankings with targeted SEO strategies
- Monitoring the performance of copywriting campaigns and analyzing data to identify areas of improvement
