Marketing Programs Manager / Campaign Manager – Laura
About this candidate
Results-driven senior marketer with 10+ years leading integrated B2B campaigns across cybersecurity and networking.Translate marketing goals into digital-first, data-backed programs that accelerate pipeline and strengthen brand. Proven expertise in integrated campaign execution, demand generation, go-to-market strategy and global partner marketing. Strong track record of aligning cross-functional teams and delivering measurable ROI.
Skills
- Marketing Strategy and Execution
- Project and Budget Management
- Salesforce
- Marketing Communications
- Channel Marketing
- Google Analytics
- Analytics and Reporting
- Partner Marketing
- Tableau
- Event Marketing
- Cross-Functional Leadership
- Asana
- Jira
EXPERIENCE
• Collaborated with product marketing, sales, and content teams to align brand narrative and
messaging, enhancing brand awareness and improving brand ranking from 5th to 3rd position.
• Developed detailed campaign briefs and collaborated with the creative team to produce engaging blogs,
emails, eBooks, infographics, and landing pages which drove 46% of new visitor traffic.
• Coordinated the launch event of the AI brand campaign, engaging over 10,000 virtual and 200
in-person attendees.
• Owned video content strategy for cybersecurity video content portal, increasing active users by 19%
within one quarter through targeted promotions and content enhancements.
• Planned and executed integrated, multi-channel campaigns for Data Security solutions across SEO,
email, display, paid, search, social, content syndication, web, contributing $87M in marketing sourced
pipeline.
• Collaborated with product marketing in the development of channel enablement assets including pitch
decks, solution guides, ROI calculators, demo narratives and co-branded partner materials.
• Delivered regional programs to Field Marketing including webinars, executive engagements and
hands-on workshops, increasing customer engagement by 15%.
• Monitored campaign performance, tracked ROI, and provided insights for continuous improvement.
• Developed and executed integrated marketing campaigns for NETGEAR Business products,
overseeing the full cycle of marketing deliverables from planning through launch, contributing to 64%
year-over-year growth.
• Drove cross-functional collaboration with sales, customer success, product marketing, PR, channel marketing and
regional marketing leaders to ensure campaign alignment.
• Enabled 10% VAR growth by continuously delivering co-brandable campaign kits (banners, landing
pages, social) on the partner portal.
• Managed end-to-end trade show planning, execution, and post-event follow-up.
• Built and maintained content calendar covering blogs, social media, email campaigns, partner portal,
webinars, events and podcasts.
• Evaluated marketing investments and provided executives with data-driven recommendations to
optimize performance.
• Led global channel product launches, developing communication.
timelines and co-branded partner materials (emails, web banners, social, pitch decks, call scripts) that
improved partner-led campaign execution by 30%.
• Updated partner portal content and asset, leading to 45% increase partner engagement.
• Developed quarterly MDF guidance, ensuring investment alignment with corporate priorities, which
resulted in more strategic resource allocation and enhanced partner collaboration.
• Contributed to the growth of LATAM market share by 35% through quarterly partner marketing
programs focused on pipeline acceleration.
• Launched field demand generation activities like regional events, webinars, and trainings, enhancing
brand visibility and lead generation.
• Managed and tracked Co-op & Marketing Development Funds (MDF) budgets, improving spend
efficiency, and maximizing marketing ROI.
• Collaborated closely with channel account managers and sales teams to design quarterly partner
motions that accelerated pipeline.
• Delivered localized marketing assets in Spanish boosting partner engagement by 20%.
• Built trusted partner relationships that increased collaboration and joint go-to-market success,
contributing to 40% YoY growth.
• Led integrated channel marketing and brand awareness initiatives for SanDisk across Latin America,
contributing to 14% year-over-year unit growth.
• Developed co-marketing plans, marketing collateral, merchandising materials and sales tools,
increasing product visibility and sales pipeline by 25%.
• Boosted partner revenue and loyalty by introducing a localized partner portal, generating 1K visits
and 578 unique visitors in six months.
• Managed the execution of all marketing events and training strategy.
